HUGE Ai SEO Update – Google Spam Explained

When: Wed @ 12PM Eastern Time

How: Click This Link Wednesday @12pm est

LINKEDIN PULSE – DOMAIN AUTHORITY ABUSE?

Laurel & Wolf is back (businessofhome.com) (RANKINGS)

What are your thoughts – what have you seen with the new google spam code updates?

Page Quality Rating Guidelines

• Purpose: Page Quality (PQ) ratings aim to determine how well a website fulfills its intended purpose.
• Understanding Page Purpose
  • Why it’s important: Understanding the purpose is crucial for determining the appropriate quality rating criteria.
  • Helpful vs Harmful: Pages should aim to help people. If the intent is harmful, the page warrants the lowest rating possible.
• Overall Page Quality Rating
• Steps for Rating

1. 1. 1. Determine the page’s true purpose (assess for harmful intent).
      2. Gage the potential harm based on the guidelines.
   2. Assess how well the page achieves its purpose using established criteria.

• Page Quality Rating Considerations
  • The purpose of the page: Dictates the standards for evaluation.
  • Potential for harm: Harmful pages receive the lowest rating.
  • The topic of the page: YMYL pages (Your Money or Your Life) are held to higher standards.
  • Type of website: Expectations vary for hobbyist vs. corporate sites, or informational vs. transactional websites.
  • Website and content creator information: Influences trust and reputation.
  • Main content quality: A core aspect of page quality.
  • Ads and supplementary content: Should not obstruct the main content.
  • Website and creator reputation: Impacts trustworthiness.
  • Trustworthiness and E-E-A-T: Pages should demonstrate Experience, Expertise, Authoritativeness, and Trust – especially for YMYL topics.

Understanding Search User Needs

• User: Refers to anyone who searches the internet, regardless of background or demographics.
• Query: The search terms or content (text, image, etc.) someone enters into the search box.
• Query Interpretation: Determining the potential meaning(s) of the search terms, as they could be ambiguous.
• User Intent: What the person hopes to achieve with their search (find information, buy something, get directions, etc.).