How Many Podcasts Are There:
5,000,000
That is your potential customer base!
Understanding the Market: There are over 5 million podcasts, which is the potential customer base for this side hustle. With such a vast number of podcasts, many are likely seeking ways to increase their visibility and reach.
Initial Considerations:
- This business model is presented as a brand new side hustle.
- It’s described as a direct and passive way to earn income without needing to rank in search engines or require significant investment.
- No need for SEO or a long wait to see results.
- Can be started with little to no money.
Tools Required:
- AI with significant input capabilities for processing large text blocks.
- Transcription tools for converting podcast audio into text.
- Keyword research tools, which can be free or paid.
- Access to podcast directories to identify potential clients.
- Design tools such as Canva or outsourcing options for creating Pinterest pins.
Step by Step Process:
- Identify Target Market:
- Focus on smaller podcasts or channels that need visibility.
- Content Processing:
- Use AI to run transcripts through and extract meaningful quotes or sayings.
- AI options include ChatGPT-4, Gemini, Claude, Jasper Chat, and YouChat.
- Designing Pins:
- Create Pinterest pins using the extracted quotes.
- Utilize keyword research to optimize the pins for discovery.
- Use design tools or outsource the pin creation for efficiency.
- Canva is a recommended tool for designing these pins.
- Monetization Strategy:
- Charge clients per pin or offer subscription-based services.
- Create a comprehensive package that includes website setup, pins, and content to offer a full marketing service.
Client Acquisition:
- Offer a sample of your work by choosing a podcast, creating pins, and presenting them to the podcast owner to demonstrate the service’s value.
Additional Tips:
- To grow your business, consider attending podcast conventions to network and acquire clients.
- Use the list of podcast directories to reach out to potential clients and offer your services.
- Offer a diverse range of services to cater to different client needs, including single-time services or monthly packages.
Sample Pitch for Clients: “Boost your podcast’s visibility with custom Pinterest pins! I specialize in turning your podcast’s most impactful moments into engaging visuals that drive listeners to your show. Let’s increase your reach on one of the fastest-growing social platforms with minimal effort on your part. Here’s a sample of what I can do for you.”
By following these steps and using the provided tools, you can set up a side business that provides valuable marketing services to podcasters who are looking for ways to increase their reach and visibility.
AI WITH BIG INPUT LEVELS
AI Tool Developer Input Amount Pricing Notes
ChatGPT-4 OpenAI Thousands of words (contextual window) * Currently API access only (pricing varies by usage). * Free ChatGPT version and paid ChatGPT Plus ($20/month ) exist, but may have more restricted input limits.
Gemini (formerly Google Bard) Google AI Thousands of words (contextual window) Currently in testing, pricing likely to be usage-based when released.
Claude Anthropic Thousands of words (contextual window) API Access only, pricing based on usage.
Jasper Chat Jasper.ai Thousands of words (contextual window) Included in Jasper’s content creation plans, starting at $29/month (Boss Mode).
Directory URL
What’s the purpose of the transcription services? I’m confused on that. You didn’t talk about that in the video. If it’s for translating the quotes into other languages, I would think that any of the AI tools we use when inputting the podcast transcript would work perfectly for this.
All podcast isn’t on YouTube where you can get the transcript. The transcription services takes the audio from the podcast and turns it into a text doc. Then you take the text doc and put it into the AI that you use in order to get the quotes that you need for the pins.
Does this explain your question? If not email me and I’ll explain further.