How Rakuten Makes Money
Rakuten’s $15,000,000,000 A Year Business Model
“Amazon of Japan”
In its more than 20 years in business under both names, Rakuten Rewards
has given out more than $1 billion in cash back rewards.
WHERE DID THIS ALL BEGIN
WHAT CAN WE LEARN
AND HOW CAN YOU GET A PIECE OF THE ACTION
MISSION: Help Japanese Business Owners Get Online
He Thought About The BIG Picture… The Platform
Internet Shopping Mall
Level The Playing Field
Linkshare Opens Up Shop
And The Beginings Of Affiliate Marketing
How Affiliate Marketing Works – A Brief Overview
AUTOMATIC SALES TRACKING = YOU GET PAID
Alessandro Isolani and Paul Wasserman
LinkShare for $425 million
Buy.com for $250 million
Founded 1999 Cashback Shopping
$400,000,000 Cash Back To Users
$64 Per Year Average Savings / Cash Back Rewards
ebooks ereaders audiobooks
$315 million 2012
CASHBACK = INCENTIVIZED
One of the chief of these competitors is Ibotta, one of the most popular cash back shopping companies around. It works a lot like Rakuten does: it partners with a variety of merchants to offer cash back on purchases, which can be done by scanning the receipt or with an Ibotta Debit Card. Online purchases can also be made through the app. It has more than 300 retailers in its program, including grocery stores, convenience stores, pet stores, and home renovation businesses.
Ibotta was founded in 2012. Its current valuation is more than $1 billion. It has been downloaded more than 35 million times. Since its founding, Ibotta has given its users more than $0.5 billion in cash back refunds. That means that it is earning money for its customers at about the same rate that Rakuten Rewards is, meaning that it must be doing a similar volume of business.
Upside, formerly known as Get Upside, is another popular competitor. It aims to be most useful for the kinds of purchases that most people make on a regular basis: grocery stores, restaurants, and gas stations. That last one is something that many people find particularly useful, as many cash back companies do not have offers at gas stations. In fact, customers can get as much as $0.25 per gallon back, which is an appreciable discount.
Upside was founded in 2016. Since then, it has given $200 million in cash back rewards to its users. That is almost as fast as the rate that Rakuten is refunding its customers, meaning that it must also be doing a similar volume of business.
Shopkick was founded in 2009 and launched its cash back shopping app in 2010, with only five retailers as partners. However, four of those partners were Best Buy, Macy’s, American Eagle Outfitters, and Sports Authority, all very popular brands at the time. By 2014, it had added many other retailers, including many other top brands. In 2017, it added grocery stores to its network. By 2017, it had earned over $2.5 billion in sales. Over the last several years, its earnings have been somewhere in the $10 million per year to $50 million per year range.
CAPITOL ONE SHOPPING
The Brilliant Business Model
WAYS YOU CAN MAKE MONEY
1. Shop And Save Money
2. Promote Rakuten
3. Make An Affiliate Coupon Site
4. Make A Cash Back Rewards Giveaway
5. Make A Cash Back Rewards Review Site
6. Make A Cash Back Rewards Niche Site
7. Make An Affiliate Marketing Portal
8. Make A Rewards Review Video Channel
9. Promote Cashback Rewards Credit Cards
10. Helpful Daily Website
LOA / SELF HELP / FOOTBALL GAMES SPORTS / GROCERY COOKING / DAILY DEALS / BOOKS / LEARNING / CODE / MAKE MONEY / MAGICIANS / WEATHER / HEALTH / ECT