Linktree – Business Model And Side Hustle

What is Linktree?

Linktree is a company that provides a platform for users to share links to their content. It was started in 2016 by Anthony Zecolio and Nick Humphreys, who were both working in the marketing industry at the time. The company has since grown to have over 3 million users and generates revenue through a freemium model, where users can pay for premium features. In this blog post, we will take a look at the company value of Linktree, how it started, how they make money, traffic stats, and some of their most popular users.

Linktree is a social media management tool that allows users to connect their various social media platforms in one place. Linktree was founded in 2016 by Alex Zherdev and Nick Humphries, who saw the need for a tool that would allow users to manage their social media presence more efficiently. The company has since grown exponentially, and now boasts over 1 million users.

Linktree makes money through a freemium model, offering a basic version of their service for free and charging for premium features. They also offer enterprise plans for businesses that need more robust tools. Traffic stats show that Linktree is particularly popular with users in the United States, Australia, and Brazil. Some of the most popular users of Linktree include Gary Vaynerchuk, Casey Neistat, and Neil Patel.

How did Linktree start?

Linktree was started in 2016 by Alex Zaccaria and Nick Humphreys, two childhood friends who were looking for a way to simplify the process of sharing links online. The idea for Linktree came to them while they were working on a side project together. They realized that there was no easy way to share multiple links at once, so they created Linktree as a solution.

Since then, Linktree has grown quickly, attracting attention from both users and investors. In 2018, Linktree raised $4 million in seed funding from some of the world’s leading VC firms. This gave the company the resources it needed to continue growing and evolving its product.

Today, Linktree is used by millions of people around the world, including many major brands and influencers. The company has continued to grow rapidly, and it now has a team of over 30 people based in Melbourne, Australia.

How does Linktree make money?

Linktree is a platform that allows users to create a single link to all of their social media and other online content. The company makes money by charging users a monthly fee for the use of the platform. Linktree has a free and premium subscription model, with the latter providing more features and support.

Linktree offers three different premium plans and receives revenue from subscription fees. Users have the option of subscribing to three different subscriptions in addition to its free plan.

  • Starter ($5 per month or $48 per year)
  • Pro ($9 per month or $90 annually)
  • Premium ($24 monthly or $234 per year)

The $5/month paid subscription service offered by Linktree allows users to customize features like video links, social media and Amazon symbols, and a wider range of colors and effects for each link.

Due to the numerous connectors and data dashboards they provide, the higher tiers, particularly Pro and Premium, are geared toward enterprises.

Users can access all the capabilities they require in Linktree’s free version when they first sign up.

The corporation can afford to have millions of nonpaying users since the marginal cost of onboarding a new user is almost negligible.

These “free” users effectively serve as Linktree’s marketing ambassadors by using and promoting the service.

The vast majority of Linktree’s users are on the free plan, which doesn’t generate any revenue for the company. However, those on the premium plan pay $6 per month, which helps to offset the costs of running the platform and keeps it afloat. In addition to this, Linktree also generates revenue through partnerships with brands and companies who want to promote their products or services through the platform.

Linktree is currently one of the most popular link management platforms available, with a growing user base that continues to show strong engagement levels. The average user spends around 2 minutes on the site each day, clicking through to an average of 5 different links. This high level of engagement has led to some impressive traffic numbers, with Linktree seeing over 10 million unique visitors each month.

What are Linktree’s traffic stats?

As of October 2022, Linktree has over 22m active users and 1.5 million monthly active users and is growing rapidly. The company has been profitable since 2017 and has a strong financial backing.

Linktree’s traffic is primarily driven by word-of-mouth and organic search. The company has very little paid marketing or advertising budget. Currently Linktree has 295.6M website visits per month.

Linktree is currently ranked 4th in Advertisitng and Marketing in SemRush’s statistics.

The vast majority of Linktree’s users are based in the United States, followed by Australia, Canada, the United Kingdom, and New Zealand.


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What is Linktree used for?

Linktree essentially offers a landing page where a person or company can link to a variety of websites or social media profiles.

Users can promote all of their accounts or websites in one place using Linktree. Importantly, users can then enter the page’s link on other social media platforms.

On Twitter and Instagram, users are only allowed to use one URL, which is one of the unpleasant features of social media. Here, Linktree comes into play.

Businesses have the option of basing their entire marketing plan on Linktree. The clicks’ data and analytics are first-rate, and third-party connectors provide them with useful information.

Why does Linktree serve as a more effective marketing tool than my website?

With Linktree, you can easily switch out all of the links in your bio without having to make a decision about what your followers should see first. Without making it more difficult for your followers to locate everything else—and without forcing them to abandon their preferred social network—Linktree highlights, hypes, and directs them to what’s most important in one link. On the fly updates are simpler and just need to be done once.

Pros of Linktree

Landing pages. You can use Linktree to create a page that looks exactly how you want it to without worrying about how it will appear on your social networking platforms or website.

Analytics from Linktree.  You can see how much traffic each link receives, where your visitors are coming from, and the platform they are using. This dashboard is comparable to Google Analytics’. Unfortunately, premium plans are the only ones that offer this feature.

Endless links. You can add as many links as you want to your Linktree because there are no restrictions on how many links you can add.

Simple to use. There is no coding necessary, and the interface is straightforward.

Affordable. In addition to the Linktree free plan, they also offer paid options with monthly starting prices as low as $6.

Cons of Linktree

Linktree’s free version has limitations. If you want to use advance features such as analytics, you’ll have to pay at least $6 per month.

Linktree acts as a go-between. When you use Linktree to link to your content, you’re essentially using a middleman. This isn’t necessarily a bad thing, but it’s worth noting.

You have faith in Linktree. You may be in trouble if Linktree goes out of business or changes its platform. This is something to keep in mind if your company relies heavily on Linktree.

How should You utilize Linktree to boost your online visibility?

An initial list of places your Linktree belongs if you’re a creator or influencer is provided below:

Your bio on each social media site you use:

  • Your YouTube channel
  • Your Twitch account
  • Your profile on Cameo
  • within your blog
  • in the signature of emails
  • On the product packaging and marketing materials

Can creators and influencers earn money on Linktree?

You can, indeed! Linktree provides tools and possibilities for artists and influencers to monetize their content in various ways. The two main sources of income for artists, according to their Creator Report, are physical product sales and affiliate marketing. For this reason, Linktree supports affiliate linking programs for all link kinds (including music links) and incorporates Spring and Shopify storefronts with Paypal or Square payment integration directly into your Linktree. There are other additional options available, such as tip jars, accepting paid requests, and more. You may relax knowing that your bio link is optimized for sales and income.

Who are the most popular Linktree users?

Most popular Linktree users are those who have a large social media following and use their platform to drive traffic to their website or online store. Linktree is a great way to increase your online visibility and reach more potential customers.

Some of the most popular Linktree users include fashion bloggers, lifestyle bloggers, and businesses that sell products or services online. If you have a large social media following, you can use Linktree to drive traffic to your website or online store and increase your online visibility.

  1. Jamie Oliver

Jamie Oliver, a hugely well-known TV chef and restaurateur, uses Linktree to direct his 7 million followers to his materials.

  1. Patreon, authors, illustrators, gamers, and musicians all use the site, and you can set up several membership tiers for various degrees of subscriber content.
  2. Selena Gomez

The platform is used by an American singer, actress, and producer who is also Justin Bieber’s contentious ex-girlfriend.

  1. Katy Perry

Katy Perry has a ton of links in her Linktree, from highlighting humanitarian causes and events to advertising her most recent songs and merchandise.

  1. Adam Levine

Some of Adam Levivine LinkTree links point to his most recent works and songs, while others advertise various partnerships.


  1. Charli D’Amelio already gave back by using her success to assist other dancers, and now she is doing the same with Linktree for a brand-new program to promote the maker community.
  2. Bella Poarch singer and social media star who is well-known for her humorous lip-sync videos on TikTok is also on LinkTree and uses the service to share her social media links.
  3. RuPaul Official links advertise both the most recent single and additional RuPaul-managed social media accounts. A link to the masterclass is also included, which may be a terrific way to build your list and promote both free and paid items.
  4. LA Clippers

Even NBA’s LA Clippers have their own LinkTree account that advertises their game schedule and game tickets.

  1.  The Rock is used by American actor and former professional wrestler Dwayne Douglas Johnson, better known by his ring moniker The Rock, to advertise his films and product endorsements.

Linktree is a company that provides users with a platform to create and share links. The company was founded in 2016 and is based in Australia. Linktree makes money by selling premium plans to users who want access to additional features, such as link customization and analytics. The company has over 2 million registered users and receives over 10 million unique visitors per month.

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