Finding The Right Niche Market For Affiliate Programs

Hey, guys. It’s Marcus here from Today, what we’re going to do is talk about the biggest question that people have when it comes to making money online as an affiliate marketer and that is what niche do I go into? How do I know what to do? Do I go for something I’m passionate about? Do I go for something that’s competitive? Do I just pick one out of thin air? How do I find the right niche? We’re going to answer that question and we’re starting right now.
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Right now, we’re going to talk about how to choose the niche. How do you choose the right niche market. What I want to do is I want to break it down because a lot of people get confused about this. There’s a lot of people out there that say, “Oh, well. You should go for something you’re passionate about.” Or, “You should go for something that you know a lot about.” Or, “You should go for something that has a lot of money or a lot of competition or no competition.” The things get really, really convoluted and there’s a lot of information overload that’s going on when we’re talking about this stuff. We’re going to break it down once and for all. Now, I want to you to know that this video is a portion of a video I’m creating for my Profit 2018 course. If you like this stuff and you want to go deeper into it, I definitely urge you to check out
What I want to do here is I want to talk about how this works because you have several camps of people. For example, a lot of you guys know that I just recently got a puppy. We got this little puppy. It’s a great puppy. It’s our third puppy and it’s a wonderful puppy. We have them before. But puppies can be pain in the butt and they can be expensive. Now, a lot of people would say, “Well, a lot of people spend a lot of money on puppies. A lot of people spend a lot of money on dogs. Maybe that’s a good niche to go to.” Maybe it is. But what we want to do is we want to act like marketers. If you’re a marketer, I am guessing that you’re here, you have no idea what you want to market. You have no idea what niche you want to go into. You have no idea where to go. A lot of people are like this. Maybe you like puppies. Maybe you like horses. Maybe you like houses, or mortgages, or whatever.
What we want to do as a marketer, first and foremost, is we want to have curiosity, curiosity as to what the market wants. We can like things. We can be passionate about things and we can care about things all we want but we’re going to end up like that guy on Shark Tank who’s like, “Hey, I built this product that looks really good and no one really wants it.” We got to really let the market dictate what we want and what we go into.
Let’s take a look at this and let’s break it down. My favorite place, and hopefully our cameraman finds us here, my favorite place to find niche markets is always using the Google Keyword Tool. For those of you that don’t know what the Google Tool is, the Google Keyword Tool is like the backdoor of Google. It’s going to go through and it’s going to share with us what people search for on Google, which is really important. This is really good. Because if people are actively searching for something, that means that they want it. That means there’s a market there. That means there’s a desire. The essence of marketing is creating desire. Desire. I desire to spell right. The essence of marketing is creating desire.
If you go out there and you try to pick what you want, or what you think the market wants, or what you think is good, or what you think is important, it doesn’t matter. As a marketer, it doesn’t matter what I think. I’ve been doing affiliate marketing, internet marketing for over 18 years now and still it doesn’t matter what I want. It doesn’t matter if I create the best video about what I think is important. What matters is what do you search for? What kind of things are you looking up?
That’s where the Google Keyword Tool comes in handy. You see, the Google Keyword Tool goes through and it says, “Hey, check it out.” On Google, there’s over four million searches every minute. Every minute, four million people are searching Google. They could be searching for restaurants. They could be searching for movie times. They could be searching for how do I know if I have diabetes, or athlete’s foot, or whatever it is. How do I know if I have these things? They could be searching for anything. They could be searching for ways to build a house. They could be searching for mortgage tips. They could be searching for anything.
Now, I want you to note the difference here. The difference between someone actively going and searching Google for a specific keyword and the difference between someone on Facebook, or Twitter, or whatever. Now, Facebook and Twitter and all that stuff is great to get business on. But until you understand this, nothing is going to work. You have to understand the mindset of the customer. This is what we call search or browser intent. Browser intent. What does this mean what is your intent? For example, you had an intent when you came to this video. You’re like, “Okay. I want to learn how to find a niche because I want to make money.” Your intent is, hey, I want to make money as an affiliate. Really cool. You might have heard of affiliate marketing. You might have heard of this stuff before. Your intent is, hey, I want to learn this stuff so that I can make money. There’s the desire. The desire, boom, is linked to I want to learn this stuff so I can make money. That’s the intent.
Now, I want you to notice that I got all that intent from a keyword and that keyword is probably something like “find a niche” or “best keyword for affiliates” or whatever it is. Very, very important. We got to know the intent behind the word. We got to know where it’s coming from. When we look at this, we got to just be curious. Again, because you might be saying, “Well, that’s all fine and good, Marcus, you already have a market. You know you want to get affiliate marketing people and you know what they want. What about me? The guy who just stumbles on a video and says, ‘I want to make money. I really don’t care how as long as it’s ethical and legal and fun.’ That’s what I want to do.” Well, what we do is what I’ve done for over 18 years.
You see, a lot of people don’t know the backside of my affiliate marketing business. On the backside of my affiliate marketing business, we are always looking for new niche markets. We’re always looking for new crowds of people who want something but they don’t know what they ultimately want yet. For example, I could go into the market and I could go into my Google Keyword Tool and I could go in there and I could type something in like “diet.” Pretty cool. Okay. Let’s find out what people want to search for with diet. Now, you’re going to find things like diet, 10 pounds in 10 days diet, military diet, apple juice diet, grapefruit diet, whatever diet. You’re going to find all these different diets people want.
Now, what you’re going to notice is that with these diets, you’re going to have a lot of competition. The competition is always higher when the keyword is obvious. Very important. I want you to write that down. The competition is always higher when the keyword is obvious. This is where most people start marketing. They try to find something like diet, or mortgage, or weight loss, or puppy training, or whatever it is. They’re going to for a market like that.
Now, what I like to do is I like to go off the beaten path. I want to be curious just like I have over the last 18 years and I want to say, “What is it that people are searching for?” Because as a marketer, I really don’t care as long as there’s a way to make profit on it. Just like the producers of TV shows. They don’t care if the TV show is funny to them or if they like it. That’s irrelevant. What matters is will the general public like it? That’s all that matters. Let’s talk about this general public.
Now, what I like to do instead of going to the Google AdWords tool and searching for something like diet, or make money, or something like whatever, anything. I don’t know why this thing is filming way down here but maybe it’s getting stuff. That helps. We got that there. We’re like, “Diet and make money.” This is what most people do.
Now, what I like to do is I like to use what I call trigger words. A trigger word is a list of words that I have. We actually have a giant ongoing list in the Simple Sites Big Profits course. This trigger word method, this trigger word list gives you a list of words. Now, this list of words is not tied to a market. I don’t know what they are. These words are things like download, won’t, find, PDF, that says PDF, learn. Maybe it says spreadsheet. Maybe it says file. Maybe it says something like can’t. Now what these words do, notice that these are not tied to any market. They might want to download videos. They might want to download a template. We don’t know. Won’t. I don’t know what they want. They just don’t want something or something won’t do something. Find. They’re looking to find something. PDF. They probably want some kind of PDF or something like that. Very, very cool.
We got to look at this in a really objective way. Learn. What do they want to learn? They could want to learn Spanish. They could want to learn internet marketing. They could want to learn pretty much anything, anything. We look at this and we say, “Okay. What do these words do?” Well, what these words do is they give you a backdoor into what’s going on in Google that other marketers and other companies haven’t figured out yet. This is extremely important because when we go to the Google Keyword Tool and instead of typing something like diet, or make money, or lose weight, or affiliate marketing, or web hosting, what we’re going to find is other things because all we want to do is be curious about what the market wants.
We’re going to take something. We’re going to take something like download and we’re going to put that in the Google AdWords Keyword Planner. If you don’t have access to the planner, we actually have something set up for you at so you can go in there and you can see a gauge of what’s going on without signing up for an account. But later on down the road, obviously you want to get an account.
We look at this and we’re like, “Okay. We want to go into the Google AdWords Tool and we want to type something in like download.” What’s going to happen is it’s going to say, “Download YouTube video. Download PDF. Download whatever,” and all these things that people want to download. Now, our job as marketers is to say, “Well, what can we do with this?” Again, behind every search, there is a desire and an intent. What is the intent of someone looking to download PDFs or download WordPress plugins? What is their intent? Well, we have to dig and we have to look at that. For example, let’s say that someone is looking for won’t or can’t. Let’s say we type “won’t” in the Google Keyword Tool and they put something like “puppy won’t stop biting.” There we go. Check that out. Now, look at the difference. You have something like puppy training. All these guys, all these huge companies are going for the word “puppy training” and it’s very, very competitive. We looked at it and we’re like, “This is super competitive. What am I going to do here? It’s not going to work.”
Again, when the guy comes in, his intent is I just want to train my puppy. You don’t know what kind of puppy. You don’t know what the problems are. You don’t know what he wants to train him to do. You don’t know anything. All you know is they want to train a puppy. It’s a very difficult market to get into just like weight loss. We don’t know much about them.
Now, if we go for something like our trigger word and we find something like “puppy won’t stop biting.” Now, check this out. This is why this is so important. If we have a thousand people a month or let’s say 10,000 people a month or whatever it is looking for “puppy won’t stop biting,” then we’re going to take a look at this and we’re going to be like, “Okay. Check this out.” We got 10,000 people or a thousand people a month or whatever it is and they’re looking up “puppy won’t stop biting.” Now, here I know the problem. The problem is that they desire their puppy to stop biting them just like I do. My puppy is biting me all the time and we found out that if you get a little can with some pennies in it and shake it, they usually stop or something like that. Puppy won’t stop biting.
Now, this person is looking for a direct solution. Now, follow with me on this. Is it easier to get people that come in on puppy training and you say, “Hi, I’m Marcus. I’m the puppy trainer. I had a puppy who was a brat and now the puppy is happy.” Or, is it easier to say, “Hi, I’m Marcus. My puppy wouldn’t stop biting. The puppy bit us all the time and it was really, really annoying. If you want to learn how to make your puppy stop biting you, there’s three things that I’m going to teach you. One, it has to do with the psychology of the puppy. Two, it has to do with verbal cues and, three, it has to do with how you train them and everything else. Now, as a bonus, I’m not only just going to teach you about how to make your puppy stop biting, but I’m also going to teach you how to train your puppy, how to house train your puppy, make them stop crapping in the house, all this stuff. Put your name and email in the box for this.”
Now, all you have to do is find good information about this one topic. All I have to do is say, “Well, I’m going to be an expert. I’m going to make a website all about puppy won’t stop biting.” If I get let’s say 500 to a thousand of the 10,000 people that searched for it, or whatever it is, if I get those people, now I am building a mailing list based on what these people want. I’m basing it on this. Now, the people come into me, they say, “That Marcus guy sure is swell. He gave us good information. He helped us out with our puppy. Our puppy doesn’t bite anymore or whatever and that information is good. I think I will buy some stuff.” Really cool.
Now, as an affiliate marketer, as an internet marketer, our goal is to use these trigger words in a way that really, really, really captures what these people want. We want to go in and we want to capture what they want. We want to figure it out and then we branch out. Instead of going from the puppy training market, going after all these competitive stuff, trying to compete with the big dogs, all I’m doing is breaking the market up using the trigger words and saying, “Hey, I’m going to go after puppy won’t.” Then you break it down and you say, “Okay. Dog won’t. Puppy can’t. Puppy won’t. Puppy stop.” Whatever and you do your deep keyword research and you make sites on all of them.
Here’s the deal. If I can make a site on puppy won’t stop biting and I can get 500 to a thousand people to come to my site and put their name and email in the box, that means my list is growing by 750 people a month or approximately 10,000 people per year. If I’m growing by 10,000 people per year, that’s pretty cool in just this one little market. Now, if I have another one like puppy poops in the house, if I have that and I get, let’s say, another 3,000 or another 10,000 or whatever, now I’m building myself as an expert and now I have all this content for all these people and now I’m positioning myself in a way that really works.
But if you don’t know what to go into because you might say, “Well, Marcus, I don’t know to go into the puppy one.” That’s where you start with the trigger words. You start with these words and you’ll find stuff like: can’t, I can’t do this, I can’t fix my car, why can’t I find a job? Different things like that and you want to find out what they’re searching for. It’s very, very, very important. Another word that I like to use is something like “before,” “before or after.” You look at this and you’re like, “What do people want before or after? What do I before a job interview? What do I do before this? What do I do after a car accident? What do I do after I apply for a job? What do I do?” People are going to be looking this stuff up and it’s always very easy to start with these trigger words. This is how you find your audience. This is how you find the right group of people to market to.
You’re going to through there because a lot of people say, “Marcus, I don’t know where to start.” The hardest place to start is always where you don’t know. If you don’t know what to do, like if I say, “I’m going to go to the gym and lose weight but I don’t know what I want to work on or how to do it or what kind of weights to lift or anything like that,” then I’m going to be stuck. I’m going to be dead in the water. But if I go through and instead I say, “Well, maybe I’ll work on my abs or I’ll get a trainer or something like that,” then it’s going to help. If you look at these trigger words, this is what’s going to make all the difference.
Now, if you’re struggling and you don’t know where to get started and you say, “Marcus, you seemed to be pretty good at finding these trigger words. I’d like to find some kind of market like this.” We actually have a service where we help you do that. Whether you have an existing business, or an existing idea, or whether you’re brand new, this service will help you either by finding you the words that are going to work for you and giving you a plan to make it work or finding you a market off the bat that maybe you don’t know what to go into. We’ll find that market for you, buy your domain, get your keywords, set up some content, set up your site and we’ll also tell you the keywords and the offers to run. Once you have your word, like once I have puppy won’t stop biting, now I know all I got to do is find something for puppy lovers or find some kind of puppy training product that I can promote as an affiliate and, boom, I’m off to the races and it works really well.
Now, the difference here is going to be puppy training is going to be like a dollar or more per click because you got big companies out there. “Puppy won’t stop biting” is going to be like 10¢ a click or less. You’re going to get traffic a lot cheaper. They’re going to be a lot easier to convert and that’s how we choose our market. We choose our market by not having any preconceived idea of what’s going on. We choose our market by saying, “Well, what are these people searching for? What are they interested in? What is their intent? What’s their desire and how do we match that need?” If you can match that need, everything else will fall into place.
What I want you to do is I want you to get in the habit of using the trigger words and using the tools. If you go over to, you could check out our keyword tool. You could play around with it, see how it works and plug in some of these keywords and see what’s going on. Because if you could plug in some of these keywords and find things that are going to work, then curiosity definitely helps you in that aspect because so many people are trying to fit something to an existing market rather than just saying, “Hey, what are people doing already?”
You see, the beauty of internet marketing and where people struggle is that they try to force something. They try to go out there and they try to say, “Well, I know there’s a lot of money in weight loss. How do I find a noncompetitive keyword? How do I find an offer that’s going to fit?” They struggle because, hey, that’s like trying to fit a square peg into a round hole. Instead, what I do is I say, “What does the market look up? What do they want? What are they interested in? How can I help them with that?” If you can get into the habit of helping people find what they’re searching for, then life is going to be a lot easier for you as an affiliate marketer.
I hope you enjoyed this video and I hope for those of you who are in our Profit 2018 course, you watch the rest of it. There’s about two hours after this where we dive into the computer and we show you how everything works. If you’re not yet in that, go to You can get some info on that course. It’s like a 12-week big fancy course where we go through everything step by step. I lead you by the hand and show you everything where we help you pick niches and everything like that. If you’re interested in that, Profit 2018 is the way to go.
Now, if you’re new here, again, subscribe. Watch these videos. If you learn some stuff, go on maybe buy our products later or now if you’re ready and do what fits you best. I know you’re here because you want to learn how to find the right niche so that you can make the money as an affiliate marketer. Again, if I can look at that and I can determine what you want and I can determine how to help you, that’s exactly what we’re teaching people to do whether it’s something simple like download a PDF for changing your driver’s license address or whether it’s a PDF tax form or whether it’s the puppy won’t stop or whether it’s wife won’t stop nagging or what to do before divorce or what to do after divorce or all these different kinds of things. If you start to look at this objectively and stop trying to force a market, then I think you’re going to do a lot better. Actually I know you will because that’s exactly what I’ve been doing for 18 years. I made millions of dollars doing this stuff. I hope that you can learn this as well.
Again, results are not typical. I don’t know how you’re going to do. I don’t know what you’ll make. But, I want you to do really well. That’s why I make these videos and that’s why we make our courses the best possible ways to get started.
I’m Marcus from If you haven’t picked up our free affiliate marketing toolbar, go to You can download our Chrome extension, put it on your browser. It’s got some keyword tools, some videos and everything to help you get started. Thanks again for watching for the Profit 2018, people. I’ll see you in the next video. For the rest of you, hang out on YouTube. I’ll see you in the next video here and on our Wednesday live stream. Thanks again. Here’s to finding your niche. I’ll see you next time.

6 thoughts on “Finding The Right Niche Market For Affiliate Programs”

  1. I dont have a problem finding what I think will be good niches , the problem I have is finding the affiliate products to fit to the niche!

  2. I thinkI can find what I think is good niches in terms of profitable returns – the problem I have is finding affiliate offers to fit the niche!

  3. Hi Marcus,

    My niche is good vitamin supplements. Please help me to set up some of them. I’ve already sent you some, but I just need help with the process. I’m pretty green and trying to figure this out! Please help!

  4. You said “for those of you who are in our Profit 2018 course, you watch the rest of it. There’s about two hours after this where we dive into the computer and we show you how everything works.” But the video ended. Where is this 2 hr. video? or what is it called so I can find it?

  5. Hi Marcus,
    Thanks for more great and useful information on the smart way to do keyword searches. It fits totally with “helping people to find what they’re looking for”.
    Can you tell me, one of my niches is health tips. Is there anything that I need to know before dishing out helpful health-related tips (that I’ve learned through tough health crises over the years) ? I’ve heard that we have to extra careful when giving any kind of health guidance. Are you aware of this and where would I look to find out the restrictions ? Is it the same as when you do dietary supplements ? (I’ve never done them, at least not yet, so I don’t really know.)

    Thanks for any guidance that you might give me.

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