Domain Value Checklist – With Free Tools

How To Value Your Domain Names For Resell and Flipping

Key Takeaways:

  • Invest Wisely: Focus on domains with potential traffic and commercial value.
  • Use Tools: Utilize appraisal and SEO tools to assess domain value accurately.
  • Manage Cash Flow: Ensure you can sustain investments by selling domains strategically.
  • Learn Continuously: Stay informed about market trends and improve your domain flipping skills through continuous education and community engagement.

Today, I’m going to share with you how people just like you are turning tiny little investments into big money simply by knowing something that others don’t. You’ll learn exactly what that is and how to find it in this detailed guide.

Introduction to Domain Flipping

I’ve been in the domain flipping business for over 25 years, and I’ve seen firsthand how small investments can yield substantial returns. For instance, I turned a $25 investment into $113,000. It’s not magic; it’s knowing the market and leveraging opportunities that others overlook.

My Personal Success Stories

Over the years, I’ve bought domains for as low as $8 and sold them for several thousand dollars. One memorable purchase was a domain I bought for $15 and sold for $25,000. Here are some of my recent sales:

  • Domain bought for $8, sold for $330
  • Domain bought for $11, sold for $2,500
  • Domain bought for $300, sold for $1,500

Most of these domains were bought for around $10 or less. This is why paying attention to the market and using the right tools is crucial.

Industry Insights: The Lucrative Domain Market

Despite fluctuations in the market and the rise of AI, the domain industry remains robust. On June 2, 2024, over $644,000 worth of domains were sold in the aftermarket. This figure excludes new domains and private sales, indicating a strong demand for good domain names.

High-ROI Domain Sales: Real Examples

Let’s look at some impressive sales to understand the potential returns:

  • sold for $44,000.
  • sold for $65,000.
  • A domain bought for $11,000, sold for $120,000, yielding an ROI of over 1,000%.

These examples show the incredible profit potential in domain flipping.

Cautionary Advice: Managing Expectations

It’s important to note that these results are not typical, implied, or guaranteed. The majority of people trying to buy and sell domains online often end up with unsold domains due to a lack of strategy. This is why it’s essential to have a structured approach.

Tools for Domain Appraisal and Purchase

To succeed in domain flipping, you need the right tools. The GoDaddy appraisal tool is a popular choice, but it has limitations. To get around these limitations, I developed my own tool which allows unlimited domain appraisals. Here’s a rundown of the tools I use:

  • GoDaddy Appraisal Tool: Provides estimated values but isn’t always accurate.
  • Dino Do: Offers liberal valuations; take with a grain of salt.
  • EstiBot: Rigorous and often undervalues domains, making it a good indicator if the value is high.
  • My Tool: Available at, offers unlimited appraisals without timeouts.

Understanding Domain Value

There are two primary types of domain value: vanity domains and domains with SEO rankings. Vanity domains are easy to appraise, but those with SEO rankings can be more valuable due to existing traffic. For example:

  • sold for $260, a significant decrease from its potential value due to auction selling.
  • sold for $110,000, largely due to its SEO rankings.

Evaluating Domain Potential

When evaluating a domain, consider its potential SEO value. Tools like Ahrefs can help analyze domain rankings and traffic. Recent sales data is also crucial. For instance, AI domains are currently in high demand and sell for premium prices.

Practical Tips for Domain Flipping

  1. Look for Domains with SEO Potential: Domains with existing traffic or backlinks are more valuable.
  2. Consider Commercial Viability: Think about who would want to buy the domain and why.
  3. Understand Your Audience: Knowing your potential buyers can significantly impact your selling strategy.

Strategic Buying and Selling

Avoid overpaying for domains and focus on those with clear commercial potential. Use tools like SpamZilla to find valuable domains. For example, I recently bought for $200, which is now generating significant traffic.

Risk Management in Domain Flipping

Managing cash flow is critical in domain flipping. Don’t invest more than you can afford to lose. Start with small, manageable purchases and gradually scale up.

Finding Buyers for Your Domains

While auction sites like GoDaddy and Dino Do are popular, they often limit your selling potential to the same pool of buyers. Instead, consider reaching out directly to potential buyers or wait for them to contact you. Building a website to showcase your domains can also attract buyers.

Hedging Investments

Diversify your domain portfolio to spread risk. Focus on domains with clear commercial potential. For example, I often look for domains related to high-demand industries like insurance or jobs.

Continuous Learning and Adaptation

Stay updated with market trends and continuously improve your domain valuation skills. Use communities and expert opinions to refine your strategy.

Domain Valuation Checklist

  1. Prepare Domain Information
    • Gather domain name(s) and relevant details (age, traffic, SEO metrics).
  2. Use GoDaddy Appraisal Tool
  3. Use Estibot
    • Access: Estibot
    • Input domain and review valuation.
  4. Use NameBio
    • Access: NameBio
    • Search for comparable sales and analyze data.
  5. Evaluate Traffic, Keyword Rankings, and Backlinks
    • Access: SimilarWeb, Ahrefs, or SEMrush
    • Input domain and review:
      • Traffic Metrics: Number of visits, unique visitors, and overall traffic trends.
      • Keyword Rankings: Performance of keywords associated with the domain.
      • Backlinks: Quantity and quality of backlinks pointing to the domain.
  6. Check Domain Age and History
    • Use: Whois
    • Verify registration date and historical ownership.
  7. Analyze Comparable Sales on NameBio
    • Use: NameBio
    • Search for and analyze comparable domain sales data.
  8. Review Trademark Issues
  9. Get Expert Opinions
    • Join forums like NamePros or DNForum
    • Seek community insights and expert advice.
  10. Compile and Compare Results
    • Consolidate data from all tools.
    • Analyze and determine the final value considering all factors.

1 thought on “Domain Value Checklist – With Free Tools”

  1. Hey it’s me again I found another typo in the beginning the link says instead of if your hiring id love to join the team and do editing 🙂 have a great weekend

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