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Thousands of people around the world use YouTube daily to learn something new, whether it’s a language, a new recipe, or even a new career. With the opportunity to find thousands of options and content on topics of interest, with different titles, explanations, and opinions, this way of learning through YouTube videos is about to change. And to better understand this, imagine this…
Imagine you’re putting together a puzzle. You have all the pieces, but they’re scattered all over the place, and each one comes from different boxes. That’s how learning on YouTube has been until now… many videos, a bit here, a bit there, but very few that really allow you to see the whole picture. Well, that’s about to change. YouTube has announced its new tool, YouTube Courses, and it looks like we’ll finally have a complete box to put together that puzzle of knowledge, from start to finish, all in one place.
YouTube’s new feature allows creators to monetize faceless AI channels by offering paid courses directly on the platform, tapping into the booming e-learning market. This innovation simplifies content creation and income generation without needing advanced tech skills or large audiences. As YouTube enters the online education space, it promises significant earning potential for creators, potentially disrupting traditional educational platforms.
This new feature that allows people to generate significant income, even with faceless channels created using AI. Currently, creators earn less than 2 cents per view, but this feature promises to increase those earnings significantly and you don’t need any technical skills, recording equipment, or appearing in the videos are required.
The global e-learning industry is projected to reach $457 billion by 2026, showing the massive earning potential in this space.
Creators can now turn their expertise into income by selling courses directly on the platform.
Other platforms like LinkedIn (which bought Lynda for $1.5 billion), Udemy ($180 million annually), and Kajabi (over $6 billion in revenue) have shown the profitability of online courses.
Some success stories in this industry…
A TikTok creator who teaches how to use Excel has made over $2 million per year, and with this new YouTube tool, she could earn even more.
Kajabi Success:
- Kajabi creators earn over $5 million daily, with the average creator earning $37,000 annually.
- Kajabi’s top industries are health, fitness, personal development, business, and finance. Creators can make six figures with as few as 350 customers.
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YouTube’s New Role:
This new tool aligns with the growing trend of micro-credential learning, where people learn specific skills online rather than pursuing traditional degrees.
YouTube now allows creators to add links to courses directly in their videos or descriptions, enabling viewers to purchase courses without leaving the platform. Creators don’t need a website; they can simply upload videos to YouTube that unlock after payment.
You don’t even have to show up in these videos. Yep, this could be done with a faceless channel…
Faceless channels:
The potential for monetization through selling courses with faceless channels is significant, as demonstrated by the example of a channel teaching how to fix French drains.
A faceless channel focused on teaching about French drains has over 170,000 subscribers and generates millions of views by showing simple tasks like a motor flush.
Micro-Credentials:
Many learners are opting for micro-credentials (specific, small-scale skills) over traditional degrees, with topics ranging from fixing French drains to making money online or exercising. AI can be used to create these courses, even for creators with no special skills.
YouTube’s new course tool allows content creators to offer structured courses with features like progression tracking, downloadable materials (e.g., PDFs), and discussion areas.
93% of YouTube users are already using the platform to find new information, making it a great place for educational content.
Master Resell Rights (MRR) opportunity :
MRR allows people to purchase the rights to resell a course, ebook, or other content and keep 100% of the profits. This business model is gaining attention on TikTok, though few explain how to use AI to turn MRR products into sellable courses.
By using AI, creators can transform MRR products, like ebooks or software, into profitable courses. An example is selling a course on digital marketing strategies, where creators can offer both the course and resell rights, keeping all the earnings minus processing fees.
Benefits:
- Profit Potential: You can keep 100% of the profits from sales, and the product can be sold indefinitely.
- Scalability: By offering MRR to buyers, they can act as resellers, potentially expanding your reach and revenue indirectly.
- Pre-made Product: You don’t have to create the product yourself, saving time and resources.
Instructors on Udemy have earned over $1.6 million by selling simple courses. Creators can take advantage of this trend by using AI to produce content, even if they lack teaching experience.
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The Future of YouTube Courses…
YouTube’s new education player is still being rolled out, but creators can prepare by building content in their niche using AI and engaging with their audience. Entry into the education space is expected to disrupt the online course industry, potentially outperforming existing platforms like Udemy and Coursera.
Benefits for Users:
- Global Accessibility: Anyone in the world can access these courses, regardless of their location.
- Free and Paid Courses: Many courses will be free, but creators can also offer premium content.
- Flexible Learning: Users will be able to learn at their own pace, just like they do with YouTube videos, but now with a much more organized structure.
- Multimedia Content: Courses include videos, downloadable materials, and discussion areas, allowing for a more complete learning experience.
Benefits for Creators:
- New Revenue Stream: Creators can now monetize their courses without having to direct users to other platforms.
- Broader Reach: Since the courses are on YouTube, they have the potential to reach a massive audience from day one.
- First-Mover Advantage: Creators who take advantage of this feature early on could quickly position themselves in specific topics.
List of the most commonly offered online programs:
- Business and Management
- Technology and IT
- Healthcare and Medicine
- Education and Teaching
- Finance and Accounting
- Art and Design
- Language and Communication
- Personal Development
- Engineering and Architecture
- Law and Legal Studies
Steps to Create and Sell Courses:
Step 1: Conduct niche research to validate that people are interested in and willing to pay for your course topic.
Step 2: Plan your course, which can be done using PLR (Private Label Rights) or MRR products.
Step 3: Record your content, potentially using AI for faceless videos.
Step 4: Optimize your videos to answer users’ questions and direct them to your course.
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Profitable Niches for 2024 and Beyond:
- AI-related niches (e.g., using AI for specific industries like carpet cleaning or school teachers).
- Data science, cybersecurity, blockchain, digital marketing, health and fitness, and personal development.
- Industry-specific trends, such as how to use popular tools (e.g., YouTube courses or Teachable) also hold significant potential for monetization.
| # | Niche | # | Niche |
|---|---|---|---|
| 1 | Personal Finance | 51 | Email Marketing |
| 2 | Debt Management | 52 | Amazon FBA Selling |
| 3 | Budgeting | 53 | Dropshipping Business |
| 4 | Stock Market Investing | 54 | Affiliate Marketing |
| 5 | Cryptocurrency Trading | 55 | Pinterest Marketing |
| 6 | Entrepreneurship | 56 | Instagram Growth |
| 7 | Real Estate Investing | 57 | LinkedIn Marketing |
| 8 | SEO Strategies | 58 | TikTok Marketing |
| 9 | Social Media Marketing | 59 | Sales Funnel Optimization |
| 10 | Time Management | 60 | Career Coaching |
| 11 | Self-Improvement | 61 | Resume Writing |
| 12 | Productivity Hacks | 62 | Job Interview Preparation |
| 13 | Healthy Habits | 63 | Freelancing Tips |
| 14 | Goal Setting | 64 | Remote Working Skills |
| 15 | Mindfulness Meditation | 65 | Leadership Skills |
| 16 | Stress Management | 66 | Project Management |
| 17 | Anxiety Relief | 67 | Scrum Master Certification |
| 18 | Weight Loss | 68 | Agile Methodologies |
| 19 | Vegan Cooking | 69 | Six Sigma Training |
| 20 | Keto Diet | 70 | Public Speaking |
| 21 | Nutrition Tips | 71 | Copywriting |
| 22 | Fitness Training | 72 | Content Creation |
| 23 | Yoga | 73 | Podcast Production |
| 24 | Meditation Techniques | 74 | YouTube Channel Creation |
| 25 | Parenting Tips | 75 | Adobe Photoshop Tutorials |
| 26 | Homeschooling | 76 | Adobe Premiere Pro Tutorials |
| 27 | Language Learning (Spanish, French) | 77 | WordPress Website Building |
| 28 | Learning Guitar | 78 | Shopify Store Setup |
| 29 | Learning Piano | 79 | Google Ads Training |
| 30 | Music Theory | 80 | Facebook Ads Optimization |
| 31 | Music Production | 81 | Affiliate Site Building |
| 32 | Songwriting | 82 | Video Editing |
| 33 | Art Appreciation | 83 | Photography Basics |
| 34 | Digital Illustration | 84 | DSLR Camera Usage |
| 35 | Sketching Techniques | 85 | Canva Design Tips |
| 36 | Watercolor Painting | 86 | 3D Modeling |
| 37 | Acrylic Painting | 87 | Animation for Beginners |
| 38 | Graphic Design | 88 | Mobile App Development |
| 39 | Creative Writing | 89 | Game Development for Beginners |
| 40 | Novel Writing | 90 | iOS App Development |
| 41 | Poetry Writing | 91 | Android App Development |
| 42 | Editing and Proofreading | 92 | UI/UX Design |
| 43 | Blogging for Beginners | 93 | Website Development |
| 44 | SAT/ACT Test Prep | 94 | HTML/CSS for Beginners |
| 45 | GRE/GMAT Test Prep | 95 | Python Programming |
| 46 | Coding for Beginners | 96 | JavaScript for Beginners |
| 47 | Python Programming | 97 | Blockchain Technology |
| 48 | Java Programming | 98 | Cryptocurrency Basics |
| 49 | AI and Machine Learning | 99 | Data Science Basics |
| 50 | Web Development (HTML/CSS) | 100 | Cloud Computing Basics |