Why Aren’t You Making Any Sales with Your Website?
Here’s Why You Have No Sales On Your Website And Affiliate Marketing Offers — affiliatemarketingmc at YouTube.com
Today we’re talking about why people aren’t making sales on their websites. A lot of people come to me and say, “Marcus, why is my stuff not selling? I have a website, I have traffic, I have affiliate offers, but I’m not making any money.” We’ll be talking about the reasons that you’re not making sales. These will change the way that you do marketing online.
- Traffic is Not Targeted
The first reason people do not get sales online is because their traffic is not targeting the right people or the right group. You have to get in front of your ideal customer.
A lot of people think that web marketing is all about numbers. They think, “If I could just show my product to millions of people, someone’s going to buy now.” Well, that might be true. But the chances of showing your product to millions of people is probably pretty slim. So, for the average person out there, you need a very, very targeted audience. You need to find out exactly who’s going to benefit most from our product.
If you’re in the software industry (let’s say you’re selling things to help people get more sales), you can target people looking at “how to improve webinar conversion”, or people searching “how to make new buttons for their website”, or people looking for “how to click PayPal”, and things like that.
If you have something for people that are looking for self-development, you want to go for people that are searching “depression”, or people that are looking for “how do I get out of a slump”, or “why am I not productive”, or “why don’t I feel happy”. Those kinds of things are very good.
So, putting yourself in front of the right customer and the right visitor is the most important thing. If you are going out there and you say, “Well, Marcus, I just want people looking up software or people looking up personal development,” the problem is they’re not a really targeted customer, and it’s usually very difficult and expensive to get visitors in those markets.
- People Don’t Want It
Do people really care about your product? You might have a product and you’re like, “Hey, this is the greatest thing in the world,” but nobody really cares. A lot of businesses are in the business graveyard because they had products that they thought were going to be good, but they didn’t test the market.
How are you going to know things are going to be good? You have to test the market. You have to look at what they’re going to be interested in. You need to not only be in front of people who want your product, but also find out if there’s a demand for your product.
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- People Can’t Afford It, or They Don’t Accept the Price
The next reason is the price. If you target people who don’t have the means to afford your product, you’re not going to sell it.
But even if people can afford your product, they may object to the price anyway. The price objection is really difficult to deal with, because it’s not actually real. People will pay whatever price you ask, as long as it shows the value of what they want.
For example, if I say, “I can help you make $100,000 a year online”, well, you’re going to be okay with paying a lot for that.
Think about how this works. Why is someone willing to pay $300,000 for a fancy Mercedes, as opposed to someone paying $20,000 for a regular car? If the guy is selling a $300,000 car, he’s not just selling a car. He’s selling a mindset of an exclusive community of people who own a certain type of car and have a certain type of stigma or status along with it. So, it’s much more than just a car.
You need to overcome the price objection by telling people what they’re going to get for it.
- You Don’t Know How to Sell It
The last (and perhaps most important) reason is that you simply don’t know how to sell your product.
If you’re not making sales and you’re not getting people to click on your affiliate offers, and people aren’t buying things from your web links and your websites, these are the things you need to know.
This is where a lot of people mess it up. I see people on webinars and stuff, and they try to sell something. They think they’re doing a great job, but they’re really waffling it when it comes to sales. This is what I see all the time. People get all excited and crazy when it comes time to sell stuff, because of a mindset we have about sales.
A lot of people look at sales and they think it’s something shady or silly. They think it’s something crazy, instead of looking at it for what it actually is. So, what is it? If you’re doing it right, the idea of sales is to help people make an informed decision and buy something, plain and simple.
Just last week, I did a series of webinars for a new software that came out. I tested the software and I saw that it’s absolutely amazing, and it helps you run your business. So I talked about it, and I said, “These are the three things you need to run your business.” If I had just said, “I got this great software, you need to go buy it,” I might have gotten a few sales. But instead, I said, “These are the five things that I do to sell products every day online. And guess what? This product makes these five things super easy.” Boom, sales pitch done. Very simple. This makes it easy.
You don’t have to have some crazy sales pitch. You don’t have to have some outlandish offer that no one believes. You simply need to tell the truth and say, “this is what I have, and here’s what it’s going to do for you, and here’s where to get it.”
Or you say, “These are the things I’m going to teach you.” This is called info marketing. We’re marketing via teaching, via information. That is what you do as an affiliate marketer, or as a product seller. That’s what you do if you’re a coach. With anything online, you’re in the information business, and your job is to educate someone.
For example, if a realtor comes to your house and they say, “I want to sell your house,” you probably won’t want to work with them right off the bat. But if a realtor comes to you and says, “Hey look, a couple of houses sold in your area. I thought you might be
interested. There was one over there that’s very comparable to yours, and it sold for $582,000. There’s another one that has less bedrooms than yours does, but it does have a pool, and that one went for $602,000. Then there’s one over here that sold for this amount. So, I think if you put your house on the market, we could probably get $587,000.” And you would say, “Wow, that’s great.”
And then the realtor would say, “Guess what? I’m not even going to charge you anything if it doesn’t sell for something around those numbers. So I’ll put it on the market, I’ll do all the work, and if you don’t want the price I get you, you simply don’t accept it.” See how that realtor educated you? You’d be much more likely to work with them.
How to Make the Sale
- Target the right market. Find people you can actually help.
- Make sure your prospect wants your product. Find people who are interested and actively looking for your product.
- Go for someone who can afford your product. They should believe that the price is going to help them.
- Learn how to sell. Some people just need to learn how to sell.
If you do this right, and you focus and you listen to your visitor based on what they click on, what they ask you, what they’re looking at, how long they stay there, if you focus on this stuff you will make sales and you will make money.
For more information, visit www.AffiliateMarketingDude.com.