NOTE: You Can Do All This With WordPress (start your first site instructions here)
Use this content marketing strategy to grow your business.
Today, what we’re going to do is talk about my triple profit content marketing strategy. Yes, that’s a lot to say, but it’s something that’s going to help you triple the amount of traffic and potentially money you make with your Web sites or blogs.
Now, what I’m going to show you today is something that you can do on WordPress. I’ve been doing this on WordPress for many years and it works really, really well.
Now, what I did before this training is I went ahead and pulled up a keyword report for puppy training and new puppy type stuff.
Now, what we need to understand is how we’re going to make money with this market. So we want to go out there first and foremost as we’re setting up our sites. And we want to look at this and we want to say to ourselves, well, what is it that I can offer these people? I can offer them different pet products like puppy toys, puppy crates, puppy training, e-books and courses, things like that. I can also offer them pet insurance by saying, hey, you know, you’ve got a new puppy. If anything goes wrong down the road, are you ready to spend ten thousand dollars for surgery? Yeah, maybe not. Check out this pet insurance and I can get paid a handsome little fee for that.
Sometimes as much as 40 to 70 dollars just for the initial signup, which is only like twenty dollars a year or something like that. Really, really cool. So we look at this, we’re like, OK, I can make money with this market. I can get lots of affiliate offers. I can do lots of things to help people with their puppies and make money with it.
Now, what we need to do is we need to take a look at our traffic strategy and our content strategy, because if you don’t have a content strategy, then you’re kind of dead in the water.
So what we need to do is we need to have a strategy for reaching these people and getting them into the things that we want. So what we’re gonna do is we’re gonna keep this little keyword report here and we’re gonna take a look at what we want our home page and the pages of our blog to look like.
First: We Need To Understand Pages And Posts
The cool thing about using WordPress for this is you could have as many pages as you want and you can hide them from other people so that they’re not going to see it unless you link to it. And this is something you want to look at because when you’re doing blogging, you’re going to have a different structure for your pages and for your post if you do your stuff the way that I teach you, which is a good way to do it because I’ve been doing this for 20 years. I’ve been blogging for over 10 years, made a lot of money with this stuff. And I’ve really nailed in and got this into a system that works over and over and over again if you do it.
So we have our pages here and our pages are primarily going to be like the options and stuff like that. So we might have something here that says, download my new puppy checklist. Right. We see that new puppy checklist up here, gets twenty four hundred searches a month. So that’s gonna be something good for these people that are looking at puppy stuff. Right. So we’ll do new puppy checklist, OK? And we’ll have something here. Maybe we’ll have like a picture of the check list or whatever it is. Right. Let’s say the picture of it looks like this. I don’t we’re gonna like a little picture of our puppy checklist.
Let’s say we have a little picture of our puppy checklist. And we could say little teasers like, hey, you know what? On this new puppy checklist on page 27, we’re gonna teach you how to do whatever it is they’re looking at. If you’re puppies peeing in the house, we’re gonna show you how to take care of that. If you’re puppies barking or crying all night, we’re going to show you how to take care of that. We’re also going to show you some of the things you need and some of the things that we recommend with your new puppy. And then we’ll have something here that’s like put your name and then put your email in the box.
Now we’re gonna get into the good stuff in just a minute.
I know this is kind of basic, but I want to show you this because this is how our content strategy is going to work.
So we have that and then we’ll have like a little button that says, you know, download your puppy guide here.
Now, you can have as many of these as you want. Maybe you’ll find out, hey, people want the check list and they also want to learn how to stop their puppy from barking.
So we can make another page and that one would be the same kind of deal just about barking.
We’re going to have the same kind of stuff. Maybe have a little picture of a barking dog or talk to him about the tips to stop their dog from barking or something like that. OK. We’re going to have these different little pages that are going to be our opt in pages to capture our leads.
Now, I want you to take a look at this, because we’re gonna have several of these pages and these pages are going to get people into our opt in form. Now, when we have these pages, what we’re going to do is we’re gonna send them from this here guide teaser page and we’re gonna send them to like a little thank you post.
Now, once the person comes here and puts their name and email in the box, what we’re gonna do is we’re gonna send them to a thank you post.
Using WordPress, we’re gonna have a little post that we send them to.
So we have our puppy checklist page. We have our other pages that are going to get people to opt in, maybe get people to buy stuff like pre-sales page, different thing like that. Now, once they come in here, they’re going put their name and email in and they’re going to go to our thank you post.
Your thank you post is going to be something like thank you for subscribing. I’m going to send you some emails about how to take care of your puppy along with some other tips and special offers. Very simple.
Next, what we’re gonna do here. We have this setup now on your thank you post. The thank you post is gonna be a post right like this. What we want to do is we want to thank them for joining. Give them some content and then also sell them some offers. Take your best offer, if its pet insurance. You say, hey, guys, thanks for signing up. By the way, if you have a new puppy, here’s why I recommend pet insurance. Here’s where you should get it.
So that way you can make money right after people are joining your list.
And again, remember, you’re gonna have lots of these pages, probably like five, maybe eight pages based on the different keywords people are looking up and the different traffic that’s coming to your site.
The key to making this work is looking at the traffic as it comes to your site, funneling them to the different pages and posts and the different offers that you want to get them into. And obviously, if I find out I’m getting a lot of traffic from “how to take care of a puppy the first night” maybe I want to set up a page about what to do the first night you have a puppy.
And then we’d send them to the same thank you post and everything like that. Everything’s gravy at this point. We can run traffic to it. We could start making some money with it.
Now, what’s going to happen is once these people put their name and email in, they’re gonna go to a database.
Okay. You can go to a database now. I like to use an auto responder like aweber or something like that.
What’s gonna happen is you’re gonna have this email database and you can actually send them emails, which is good.
Now, you might be saying, well, Marcus, I’m gonna send him emails on. I don’t know. I mean, what are we gonna do here?
Well, what you’re gonna do is you’re gonna look at your keyword list here and you’re gonna look at this and say, OK, well, what are people searching for?
We’ve got new puppy check list, crate training a puppy.
When you have this list here, we want to take a look at this because we want to create our content strategy based on the competition that’s out there. So if you want to get free traffic from Google, YouTube, Yahoo! MSN bing all these other places, what you need to do is to focus on what people are searching for.
So we have like had a crate train a puppy. Not that competitive, a little competitive. We have puppy peeing. Not competitive at all. We got a puppy crying in crate at night, not competitive puppies first night home. Now we have the noncompetitive numbers and then we have the number here, which is actually showing how many times this is search for each month.
Now, this is where it gets really good.
When you do your content strategy and you focus on the keywords, because what we want to do right here is called the first dip.
So the first step is getting them to opt in. Getting them to buy the thing.
The second dip is getting the email database, getting them in out autoresponder.
Now what we’re going to do on the second dip is we’re actually going to create posts about these keyword topics. We got crate training.
We have our post and we’re like, get our content. Here’s how to crate your puppy. Here’s what you need to know. Here’s 15 different crates you can get. Here’s a guide on how to do it. Here’s my pet insurance link.
So we get this dialed in. And what we’re gonna do is we’re going to try to get this to rank on Google because the keywords are not competitive.
We always want to go for non competitive ones. Now, when you have this second dip, what we’re gonna do is twofold.
One, I already created this content for the search engines.
What I want to do is I also want to take that content and take my e-mail database. And I want to send an email to my list and say, hey, guys, I just got this article on my site or my blog, and it’s all about how to create train or puppy. Check it out. So these people come in. They’re interested in the puppy checklist. They go in there and they’re like, boom. Here we go. We look at this and we say, OK, now come check out the crate training one. Then we’re going to make another piece of content. Maybe you could do one a day or two a week or one a week or whatever it is you want. If you could do more than one a week. I think you’ll get a lot better results. So we have crate training. Then we take a look at our keyword list. We’re like, OK, maybe we’ll do. Let’s say puppies first night home or dog guide schools or let’s see, we could do puppy checklist.
And then we can send an email to that check list, too.
And what this is gonna do is it’s now going to repurpose that content instead of just having it on your blog. Now you can send it to your email list and get extra traffic, get extra sales and get people used to the fact that, hey, guys, my emails have really good stuff if you’re interested in taking care of your puppy and maybe you could load it up with 20 or 30 automated messages with 20 or 30 posts or something like that.
We’re gonna do the same thing with other keywords and we’re gonna keep going and we’re gonna keep going and we’re gonna keep going in no matter what market you’re in. You want to get creative with it. Do the keyword research, find the stuff that’s not competitive and really go for it.
Then we can make another post and email. Here’s e-mail number three. Boom, potty train your puppy. Now, this is the second dip.
So first we have our optins. Now, what we want to do in our second dip is we want to get people to opt in as well.
So we want to have something on there that says, you know, get my puppy checklist guide so we can make like a little banner.
And we’ll make like a little banner right.
Like this that says, download my new puppy checklist guide.
Then what that’s gonna do is the people who do not have your guide, they’re gonna opt in to get the guide.
So we’re going to have this on all of our posts.
So this way, what’s going to happen is we’re gonna take them and drive them to whatever page we made that fits.
So if it’s about the checklist guide, we can make it fit.
Now, if we find out the puppy training, people are not clicking on it and maybe make a guide on like how to potty train your puppy or something like that.
And make another page for that opt in. We’re taking it to the next level. We got our opt, which is the basics of our marketing funnel. Very easy. We’ve got our pages. We’ve got our post, which is our thank you post. Thank you for opting in. And it’s gonna be like a big cycle. So right to take them there, we’re gonna have lots of these different posts.
You’re gonna have post on all kinds of keywords that people are looking up in your market and you’re even going to get creative. Maybe you’ll do like, you know, golden retriever puppy or maybe you’ll do like Chihuahua puppy or whatever it is.
And you can get creative with this and you can start to get traffic. And what’s going to happen is you’re gonna build up over time. Your site’s going to get more traffic.
Your people are gonna get used to the emails from you. They’re gonna like the content you have. So that’s Dip number two.
So first we have the basic site. We can run some traffic to it. We’re ready to go.
Second, we’re gonna create this content for the search engine so we can get ranked.
Now, when we get into the third level, what we can actually do is we could start to get new traffic by taking our content and turning it into a video format.
Now, this sounds difficult, but it’s actually extremely easy. All you do is you take the content, you get someone to read it or you read it yourself. You put some slides or some images or some video over top of it. Make sure you have the rights to it. There’s lots of places to get the rights to it. I’ve done this with many videos with my clipart account. I get a clipart account and I get royalty free images from clipart. I put them into my program and I explain exactly what’s going on with whatever topic I’m talking about.
Now, what we’re gonna do is we’re gonna do the triple dip because now we’re gonna take it and we’re gonna use our YouTube videos, which you don’t even have to appear in. And we’re gonna get these YouTube videos to rank for the terms as well. Right. And some of these will do really well. They’ll get lots of traffic and then we’re gonna take them. We’re gonna take the people from our videos.
And at the end of every video, we’re gonna say, hey, thanks for watching this video. I hope you enjoyed it. Subscribe. Click the bell and. Oh, yeah, by the way, if you want to get my new puppy checklist, since you’re watching a video about puppies, go on over to my Web site, new puppy checklist guide dot com or whatever it is you got. Again, that’s going to start the cycle. It’s gonna get him into the thank you. It’s gonna get him into the emails. They’re gonna see all the content.
You can even put your videos on the post for an extra added zinger. And what you’re doing is you’re just using the same exact content. Now, when I looked at doing this, because a lot of times I’ll make my videos myself, but I actually looked it up for you guys. What would it what would it? Forced to make a video. Well, if the average article on a Web site to get ranked nicely. Most studies have said it’s between eighteen hundred and twenty five hundred words. OK. I did a round about number and I said, how much would it cost for a a person to read two thousand words.
I found the first guy was like three hundred bucks. He was a little pricey, but that’s decent. It’s still for a video. That’s not too bad. I found another guy who would do it for one thirty five. OK, so one thirty five here was not that bad. And again these are on fiber and you could see I put two thousand words in there. So there’s one for one thirty five. Then I found another guy who’s willing to read your articles and this one is a shocker. Actually found a guy on fiber. He’s got a good voice. I actually watched his stuff. He would read a two thousand word article for you for twenty five bucks. Right. And he’s actually got a pretty decent voice. It’s not like some crappy auto generated. Right. So for 25 bucks, I can turn each of these pieces of content into a video. All right. Now, the cool thing about this is you want to do this as you’re making money. So I would say maybe if you don’t have money to start with, maybe start with the content first. Get it ranked. Start with this stuff and then you can go out and start making videos on all your content. And what’s going to happen is you’re going to do. Compound growth over time. You’re going to build this up. And if you say, well, you know what, Marcus, I’m willing to do three pieces of content a week. Might take you three to five hours a week, depending on how slow you are. So three to five hours a week. That’s what I spend if I get three pieces of content every week at the end of the year. I got 150 pieces of content. If I start making these into videos, I can make even more. And then my channel is going to grow. And then we’re gonna send them back to the opt in.
They’re gonna go through the whole thing and boom. Now I have a triple dip marketing funnel that I can get out there, start getting traffic for free. I could even go out there and pay for traffic to get that puppy checklist if I want to. But if I don’t want to pay for traffic, I could go out there using my keywords and start to make this content. And what you want to do is you want to multi-purpose your content. You want to use your content in multiple modalities and you want to use it many different ways. If you have that content already, you might as well use that as something to send to your newsletter. Now, a lot of people, when they have an email marketing list or newsletter, they tend to think, OK, well, you know, I just need to send sales letters to them. I just got to find affiliate offers in the Senate. You never want to send an affiliate offer directly through an email. Never do it. Why? Because you want to send them back to your site so you can explain the offer. What this is going to do is twofold. One, it’s gonna give you more content for your site because you got to write a little page to send them to. And then two, it’s going to get you past all the junk. Would like suppression lists and and scrub less because if you’re seen as someone who’s just mailing out straight affiliate offers, you know, it’s not that great. Your deliverability is going to go down your amount of people who open it and click is going to go down. What we need to do is we need to train our mailing lists that when I get a message from Marcus or whoever you are or the puppy dude or whatever, I’m getting valuable stuff right. That’s why we always want to send them back to our blog. And when we do this, it’s going to build. It’s going to grow. It’s going to continue to compound. And over time, you’re going to have something really, really, really big.