How to Make Money Online

Welcome to this special training for those who want to make money online, and don’t mind the work.


We’re going to show you exactly what you need to do to get started.


A lot of people talk about just setting up a website and making money. That can happen, but you need to learn exactly what you need to do. You have to focus on the things that get you money.


First, let me tell you about how I got started in this business. Back in 1999, I was first starting to learn how to make money.


I had a magic business, and I was trying to make this work. But I was struggling. I had an ad in a magic magazine, and it was bringing in a little under $1,000 a month in shows.


One day, I stumbled across a way to change the wording of my magic ad.


I changed the ad, and boom. Changing the words in the ad was the difference between $900 a month, minus the $170 I used to pay for the ad, and around $4,000 a month. The only difference was words on paper.


I knew I wanted to learn about these words, because I thought they were the key to making money online, offline, everywhere.


And I have to tell you, 20 years later, that they are definitely the key after all.


I started my business in a rundown mobile home. It was a total dump. It was so bad that two years after I moved out, it was bulldozed. It wasn’t even fit to live in. There were a bunch of drug addicts living there.


I bought a computer from the computer place I worked for. It cost $450, because I couldn’t afford a fancy computer.

I remember sitting there, buying my first domain name. It was My dad, my brother, and his friends had come into the home, and they were talking to me. Everyone was laughing about how it was never going to work.


They said, “Dude, you’re never going to make money online. It’s a fad. It’s a phase. It’s not going to work.”


And from this little mobile home, with that I computer I bought for a few hundred dollars, I actually started a multi-million-dollar business.


How did I do it? What was the secret to making this work?


People would ask me, “Marcus, what’s your backup plan? What if this doesn’t work?”


The truth is that there was no backup plan. It was going to work. And the way I knew it would work was in a very simple way. It was based on logic, and it goes like this.


If I had a lawn mower, and I knew how to mow lawns, I could literally go to houses and knock on peoples’ doors, and ask them if they wanted me to take care of their lawns for $100 a month. I could get people to agree, and I would make money from that. Very cool.


There’s no way that wouldn’t work. The only way it wouldn’t work is if I didn’t have a lawn mower, or if my lawn mower was broken, or if I didn’t knock on doors. That’s the only way this wouldn’t work, because people need their lawns mowed, and they’ll pay money for it.


I know, because I pay my lawn guy every month.


Now, when it comes to the internet, it’s the same thing. There are people online, and they’re buying things right now. There are four to five million people every minute searching Google, and they’re searching for things to buy, searching for solutions, searching for entertainment, all kinds of things, every minute.


When it comes to internet marketing, it works. It absolutely has to work. There are no if, ands, or buts about it.


But what happens is this. People try to start their lawn care business, and they think they need a branded truck. They think they need business cards. They think they need a website.


But you don’t need all of those things to get started. You just need to start knocking on doors.

I remember when I was kid. I was 12 years old, and my brother was 13. We had just moved to California, and we wanted to make money for skateboards. Back then, a good skateboard cost around $150.


We wanted these skateboards, but unlike everyone else in the neighborhood, our parents didn’t buy us everything.


So I said to my brother, “Let’s start a car wash business.”


We got a little wagon we had in the garage, and some soap, and some ShamWows. And we went around and knocked on doors.


I said to people, “Hey, your car looks kind of dirty. Do you want me to wash it for $10?”


And in one week, these two kids that had no business experience, no business cards, no website, no nothing, went out there and made about $300. Which was enough to get our skateboards.


It was pretty cool. It was hard work, but we still did it.


The idea here is that everything else is an excuse. A lot of you might have excuses in your mind that it’s too hard to do this business. The traffic is too hard, the internet is too crowded, people aren’t searching for what you have to sell.


But the fact of the matter is that you go where the market is.


If you were in Arizona and you had a lawn care business, you might have a hard time, because a lot of the lawns there are full of rocks, since it’s in the desert. But instead, maybe you could make some kind of rock cleaning business.


You have to be flexible and go with it. You have to make it work.


Luckily, where you’re at, you have the tools to make it work. You have internet access. (I know that, because otherwise you wouldn’t have access to this report.) You have people that are searching, and you have people that are buying stuff. All you have to do is link them together.


Pillars of Making Money Online


There are basically two pillars of making money online. There are only two things that really matter in internet marketing: getting visitors and converting visitors.


Getting Visitors

Number one is getting visitors. This is the first part of the puzzle.


There are lots of different ways that you can get visitors. Here are some examples:


  • SEO
  • YouTube
  • Pay-per-click
  • Blogging
  • Press releases
  • Forum engagement
  • Social media
  • Banner ads
  • Direct content
  • Media buys
  • Ads

You don’t need to have all of these. But these are some of the ways you can get started getting visitors.


If you want to get more money with your lawn care business, what are you going to do? You would need to knock on more doors to get more customers. You would need to get more visitors.


This is true for any and all niches out there. Your niche might be people who are looking for:


  • Lawn care
  • Ways to save money
  • Travel plans
  • Sample letters for foreclosure
  • Tax letters
  • Ways to save on taxes
  • How to fill out forms
  • How to plant tomatoes
  • How to take care of ferrets

Figure out your niche, whatever it is. Once you have your niche, you have to get your visitors.


Converting Visitors


Then you’re going to convert traffic.


Converting traffic is about getting those visitors to buy.

There are lots of ways to convert visitors. Here are some examples:


  • CMS (content management systems)
  • Opt ins
  • Buy buttons
  • Sales videos
  • Email marketing
  • Follow up
  • Conversion tools
  • Live chat
  • Content
  • Affiliate offers
  • AdSense

Some examples of content management systems could be WordPress, ClickFunnels, or Buiderall. You could even just use HTML for your sites.


Now, I like to use WordPress. It’s very easy, very flexible, and we give you lots of tools to work with it.


Lots of people get hung up on all the plugins and tools everything. But don’t. Just go with it.


You’re basically just knocking on doors to get people to mow their lawn. That’s what you’re doing. You’re basically setting up a website so that people do what you want. Anything else is busy work.


Don’t be the guy getting the truck with the logo, and getting the business cards, and getting the flyers, unless you know what you’re doing. Very important. Always go with the most effective, direct way you can reach your customer.


If your customer is on YouTube, go to YouTube. Make a channel and sell them. With the content management system, most people overthink this. They get too convoluted with it. They overwork it, they spend days on days building a website. When realistically, we should only be spending about three hours setting up the bulk of our website.


The rest is just adding content and doing stuff. It’s not that hard to do. If you’re spending more than three hours setting up the shell of your website, you’re kind of doing it wrong.


The idea is the message, not the media. What is your message going to be? Focus on that, because your message is what’s going to convert the traffic.

And these are the things that you need to be focusing on.


We have to understand how it works and how it all fits together. So let’s map this out.


First of all, what you’re going to have is your niche market. This is anything, but it’s going to tell you about the people.


Now, on the internet, we actually use niche marketing by finding people using the Google AdWords tool. So I might be able to go into the Google AdWords tool and find out that people are looking for “hardship letters for mortgages”, as an example.


So you could look at this and think, well, what do they want?


With a hardship letter for a mortgage, it’s basically a guy who has a hardship. He’s having trouble making his payments, or maybe he’s behind on his payments. What does he want to do? Well, he wants to keep his house.


So we have our market, we know what they want.


Now for our first pillar, getting visitors. How are we going to get them?


With the “hardship letter for mortgage” people, I could probably do some YouTube stuff. I could probably get paid traffic pretty cheap. I could probably go to forums and get free traffic. I could probably do some SEO to get ranked on the search engines.


These are the things that you need to work on. If you’re not working on this, you’re just doing busy work that doesn’t pay the bills.


Number two, converting visitors.


What you could do here is set up a little WordPress blog. And you could get an optin form, because you’d want people to opt in to get their hardship letter. And you’d probably have some affiliate offers. They could be something like “refinance”, or “stop foreclosure program”, or something like “check your credit” (because missing payments screws up your credit.) It could be something like “credit consolidation”.


So now you have your offers. How are you going to make money with them?


All you would have to do is set up my simple page. Maybe you have a video, I could make one or I could outsource it for $50 or $100 or something like that.

And the video might say, “Are you struggling? Are you behind on your payments? Get my free stop foreclosure guide. To get it, you’re going to put your name and email in the box, and then you’re going to hit submit.”


So there’s your opt-in page. Then all I have to do is make a simple page after the opt in that says, “Here’s the top ways to stop foreclosure.” Please check your email. I sent you the hardship letter samples that you could use and fill out and send to the bank.” (Or whoever it is.)


You don’t need to be spending a million years designing a logo, because that’s not what sells. Actually, studies show that conversions are 30% better if you don’t have a logo. Pretty interesting, right?


So there’s how it works. If you’re not spending your day either getting visitors or converting visitors, then you’re not going to be making money. If you spend your day checking Facebook and looking at ads, and trying to find new ways to make money, you’re not going to make money.


Even if you’re doing Shopify, you have to get visitors and convert visitors. eBay, you have to get visitors, you have to make an ad that stands out, convert visitors. You need an offer that converts. Pretty simple. Amazon, you got to get visitors. You got to get high up in the rankings, or do sponsored things converting. You have to have a good sales message on your Amazon listing. Blogging, get visitors. You have to get visitors, however you’re going to get them, depending on your niche. And you have to convert the visitors.


If you’re not doing one of these two things, you are not focused on the right stuff.


How many of you are guilty of doing the wrong things?


With this “hardship letter for mortgage” market, you ought to be able to convert these people. This should work if you do it, and you adapt, and you figure out what people want. You ought to be able to build a mailing list, and you ought to be able to get people to do affiliate offers.

If you go to Google and search for “sample hardship letter”, you’ll find there are little or no advertisers bidding for that term. I can get in there and get this traffic for probably 10 cents a click or less. Or I could do YouTube traffic and get it for free.


I’ve done this in many other markets, and I do it in a lot of markets today. The key is being able to understand what they want, and focusing on what works. But if you get caught up in the busy work and the junk, it’s not going to work.


Your site isn’t going to be perfect off the get-go. I mean, make sure you have disclaimers, and you’re not doing anything shady. But other than that, you should be focusing on the two things, getting visitors or converting the traffic.


And when you look at this, you see how it all fits together.


What’s stopping you from doing this?


The only thing that is stopping you is excuses. The fact of the matter is that you have customers, and you have stuff to give them. Go sell it. Very important.


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