How to Choose a Good Domain Name
How to Choose a Good Domain Name: Domain Name Generator — affiliatemarketingmc at YouTube.com.
Today I’m going to show you how to choose a good domain name.
You might be asking what qualifies me to teach you how to find a domain name. Over the last fifteen years, since the beginning of internet marketing as we know it, I’ve been buying and selling domain names and using domain names for my own sites to profit. Some of them I bought for as little as $15, and turned them into $25,000 without doing
anything but buying the domain, and I got the money on the day of (or a couple days before) it was about to expire. So, this can be profitable and fun.
Let’s talk about you and what kind of domain you’re going to use for your business, your idea, your blog, or whatever it is that you’re looking to put on the web.
Step One: Why Are You Creating Your Website in the First Place?
This is very important. Why are you creating this website? Is it for existing customers, or is it for new ones? Do you want to send existing customers to your site or do you want to gain new customers? The domain advice that I give you for each of these will be different.
If you’re going after existing customers, you would want something that’s easy to remember, and something that says your business name in the actual domain.
For example, if your domain name is BuffManJim.com, you would want BuckManJim.com as well, in case people misspell your domain name.
If you’re looking to gain new customers, you’d want to use the Google AdWords Keyword Planner, and then try to find the keyword that best fits what your site is going to be about.
For example, if you have a gym and want to promote personal training, you’d want to use the Google Keyword Planner and search for “personal training.” Let’s say the city that you want to target is Los Angeles. You would insert “personal training Los Angeles” into the search field.
Then you would select “get ideas”.
The Google tool tells us that “personal training Los Angeles” has been looked up about 390 times per month. That’s 390 potential customers that you can bring
to your site. So if that’s what you’re looking at doing, it would be best to get a domain like PersonalTrainingLosAngeles.com. If the .com site is taken but the .org is available, you could also get that domain as well.
The great part about this is that you’re targeting a keyword that people look up, and one that’s related to the type of business you’re trying to get.
Step Two: What Traffic Methods Are You Thinking of Using?
Now, you want to decide on what type of traffic method to use. Do you want to run ads on Google paid traffic? Do you want to try to rank for free in the organic (free) search engine listings? Do you want to use social media, such as Facebook? Do you want to use YouTube? Or do you simply want people to type in your domain name in a search field to find our website?
There’s a difference in each of these traffic methods. If you’re going after organic SEO traffic, you want to find a keyword using the Google Keyword Planner that is not competitive, and you want to get a domain name as close to the keyword as possible using .com, .net, or .org. And this will help when you’re trying to get ranked in the free search engine results.
On the other hand, if you’re going for the paid search engine listings, you’d want to have your keyword in the domain. However, it’s not as strict in the sense that you have to have the exact keyword you’re looking for. Imagine what it would look like if you had PersonalTrainingLosAngeles.org right in your domain, along with Personal Training Los Angeles as your title. Now you’re going to get a lot more traffic at a much cheaper price.
If you’re trying to get traffic on social media, make sure the domain is easy to remember, fits what they want, and is something they
can type in very easy. You don’t want something like Los Angeles Personal Trainers Training People Fast. You want something simple and concise. Something people can type in easily.
Step Three: Do You Have a Brand Name You Want to Use?
Do you have a brand name that you want to use? If you do, you need to check to see if it’s available. And is there a trademark already against it? If you own the trademark, you’re good to go. If there’s a trademark against it (which you could find out quite fast using a Google search), then you want to make sure that
you can, in fact, get the domain.
Is it easy to remember? Or is it something that people will forget? You want to make it very easy to remember and see. Did you double-check it to make sure it looks okay? Some domain names look a little different when you break them up, so you want to be careful. You want to double, even triple-check your domain to make sure it’s not something you don’t intend it to be.
Step Four: Can You Use Your Brand or Market with Keywords?
Is there a way to use our brand with keywords? If your brand is Double Time Pizza, you might want to use Double Time Pizza Vacaville, which also includes the keyword “Pizza Vacaville”. And again, you want to make sure that the keyword is in fact searched for using your Google AdWords Keyword tool.
Once know whether or not if you’re going for your direct brand name, and whether or not it fits all the steps above, go ahead and search for it. If it’s available, go ahead and get it. If it’s not available, you might want to go and use keywords or a variation of your brand name as well.
Tips for Getting Your Domain Name
Now, here are some review tips for getting your domain name.
Tip #1: If you’re looking to gain new customers with free traffic, use the Google AdWords tool to find the best keywords with low competition and an available keyword-loaded domain name. The competition can be seen right on the first page of Google. If you type your search in quotes, you’ll see your competition in the results.
Here, there is about 9,400 people, which isn’t that competitive if you’re doing web marketing according to the way that I teach you. And of course, if that domain’s available, grab it as fast as you can.
Tip #2: If you’re going for paid traffic, focus on a short, easy-to-read domain name with the main keywords in the title.
Tip #3: For social media, YouTube, or type-in traffic, make sure your domain is easy to remember and type in. When they can, people will misspell your domain name and type it wrong. Be sure to avoid this. Be sure to avoid that by having a simple domain with the keywords.
For more information, visit www.AffiliateMarketingDude.com.