Here are the 41 best strategies to get high-quality backlinks to your blog or website.
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#1. Internal Backlinks
When people talk about backlinks, they mostly refer to external links to other websites. However, internal links to your site also match the term. All backlinks, whether internal or external, play a crucial role in search engines interaction with your website. That is because site crawlers use them to understand how your content is related to content published on other sites.
Internal links are therefore crucial as they give users a positive experience. Having them in your content allows visitors to navigate your website quickly to find blogs that offer value to them or match the page they are viewing already.
This is important as it helps visitors remain on your site. Therefore, they wouldn’t need to type another search query for additional information as you are providing them with the information they need on your site.
Internal links can be helpful, especially if you’re using technical terms relevant to your industry and target customers in your content. You can make the technical term to your anchor text and backlink it with an internal link that takes your readers to the definitions page. This way, you can provide your readers with all they need without leaving your site.
#2. Be a Source for Other Bloggers and Reporters
Improving your ranking on Google needs you to build backlinks from authority sites. Thankfully, this isn’t as hard as it looks. Services such as HARO (Help a Reporter Out) are designed to help people. They connect bloggers and journalists that need sources to individuals who need links and exposure.
But the problem with this is that it is time-consuming and needs you to put in the extra effort. However, it is among the best ways to get high-quality links. Once you get a blogger or journalist, you only need to send them a brief but valuable pitch, then wait for them to link you to their pieces.
#3. Look for Backlinking Opportunities with Your Top Referral Sources
Referral sources are websites that link to your content. Find out which these are and look at the type of content they offer. Then, evaluate whether there are any opportunities for you to create content and get a backlink.
You can find out your referral sources using Google’s Universal Analytics. Simply go to Acquisition, All Traffic, and Referrals. You can also use MonsterInsights for this purpose or such like software. It will show you the websites that link to yours. Then, you can go through them one by one.
#4. Replicate Your Competitor’s Valuable Backlinks
Copying the competitor’s backlinks is among the best ways for finding new opportunities for backlinking and improving your SEO. Identify your main competitors, that is, the sites ranking top 5 in your main keywords. If a site has a higher ranking than yours, it means that their link profile is great and they have high-quality links.
After choosing these competitors, the next thing is to evaluate the links they use. Now, many software tools can help you replicate your competitor’s best links.
Note that all sites, even Wikipedia have bad links. But you should only use links with great authority. High-value backlinks from a website are often complicated to get. However, this isn’t always the case.
It’s why you should use backlinks software to determine this. In most cases, these tools will highlight helpful links that you can replicate. Once you know which links to replicate, find out where they came from. If from a guest post, send the website a request to contribute, as well. If it was from a product review by a blogger, contact them and offer them a better deal.
#5. Turn Mentions into Links
If a writer mentions your blog and doesn’t link to your site, this is a great opportunity to request a backlink. Note that the person who published the article knows about your business or website and thinks of you highly. Otherwise, they wouldn’t have mentioned you.
Send a friendly email and include the URL to be linked. Then, wait for their response. In most cases, it results in a positive response and a new backlink for your website.
#6. Broken Link Building
You can use this method to earn quality backlinks from authority sites. The goal is to find a broken link on a website and email the writer to inform them about that link. However, make sure that the website is in a similar industry as yours.
Also, when sending them an email, you can offer them a link from your website that has similar content and request them to use it while updating the post. If you don’t have similar content, you may have to create it before contacting them.
#7. Publish Valuable and High-Quality Content
You cannot attract links with low-quality content that doesn’t offer value. Note that other websites use your content to determine whether or not to link to yours. The content you post reflects your brand and organization. Therefore, always ensure that it is high quality and offers valuable information.
This way, other sites will see you as an authoritative brand that they can link to. Make sure that you know what you’re talking about in the content. Then write all the important points first and speak directly to the reader. Also, use words that your target audience often uses and avoid passive voice as much as possible.
#8. Backlinks Through Infographics
Infographics can help build traffic to your website and get high-quality backlinks. People love them as they are sharable and understandable. All of us love visual data. That’s why many companies are using infographics today.
But, make sure that you carefully select the infographics to use. Consider those with a unique and interesting story that your audience will love. To help you choose the right infographics, ensure that you’re updated on the trending topics and know what people are searching for. Then, use that information to create an infographic.
Creating infographics isn’t as expensive as many people think. The average per infographics is $150 to $300. So, assuming that you earn $10 backlinks from every infographic, it means that you’re only spending $15 per link, which is affordable.
#9. Get Backlinks from Guest Posting
Contrary to what some people think, guest posting isn’t dead. Many bloggers still write guest posts and benefit from doing it. With guest posting, you can build high-quality valuable backlinks and increase your website traffic. It can also help you build your email listing easily.
The only thing you need to be aware of is that guest posting is time-consuming and can be hard. Note that getting your post published on authority sites is hard. But if they do, you can expect huge traffic and valuable backlinks from these sites.
If you want your guest post to be published, you need to know how to send impressive pitches. Keep the pitch short since most bloggers don’t have the time to read long emails as they receive lots of them. Then write excellent content that is well researched.
#10. Promote Content Through Email
After creating content, you need to promote it. Look for influencers to link your content to their site or share it on their social media pages. This can help you get valuable backlinks.
Note that while writing valuable content is crucial, you should spend most of the time promoting it. But when it comes to promoting content, many people think social media is the best place to do that. However, for backlinks, emails are your best bet.
That is because you can engage with someone one-on-one and request them to promote your content. However, promoting content through email is more than just sending emails to different people, requesting them to share your content. Doing that will make your emails considered spam.
The best thing to do is to build a relationship with the influencers, such that they will be willing to promote your content. You can do this by following and interacting with them on social media, quoting them in your content, and creating valuable content that is hard to ignore.
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#11. Use Blog and Forum Comments
People seek information from the blogs they follow. Bloggers can, therefore, offer more value to their posts to keep the readers coming back. And that is where you come in.
Find and follow blogs in your industry, then use the comment section to build backlinks. Often, bloggers request their readers to ask questions or share their stories, ideas, and opinions in the comment section. Although the bloggers try to answer most questions, sometimes the answers come from other readers, like you.
Check the response on the post, and if there is any valuable information missing, you can suggest it in the comment. Sometimes the reader might be looking for a long answer that can’t fit in the comment section. You can offer a summarized answer that links to your article.
#12. Build Links from Outdated Resources
Look for sites in your niche that have changed names, shut down, stopped updating a resource or offering a service, or have moved to a new URL. Then, look for websites that are still linking to these old websites.
Copy that link and paste it into your backlink checking tool. You will be presented with several link opportunities to use. But, ensure that you focus on websites with high Domain Authority.
After, contact the sites using the outdated link and request them to link your site into theirs. If you add value to their site, they will be more than happy to include your link on their page.
#13. Form Partnerships with Outbound Links
Your outbound links can also provide great backlink opportunities. If you use links from an authority site and give them a lot of traffic, you can reach out and request them for a partnership.
Simply email these sites, telling them about your post and how you find their content useful. Also, mention that you’re looking to partner with them and work on collaborating content. If they agree, you can get new backlinks, generate traffic, and build a mutually beneficial relationship with the source.
#14. Analyze Your Competitors Mentions
Find out where your competitor’s brand is mentioned on a website, a forum, social media, or any other place on the internet. Then, see how you can leverage this opportunity to your advantage. For instance, if your competitor’s client asks a question, be the first to answer. This can help build a relationship with the customer. And if they got a website, they can endorse you, which earns you a backlink. Offering answers ahead of others can you earn backlinks and business.
#15. Use Testimonials
Many backlinks come when you offer value to the linking site, then ask them to link to your site. Testimonials are a great way to do that. Look for authority sites in your industry. Chances are that your readers are also aware of it.
Therefore, associating yourself with such a site will impact your SEO more positively and increase your traffic. Then, write testimonials for that site and make them glowing. After, request them for a backlink for doing that.
#16. Get a Backlink from Amazon
Pick your most valuable content and convert it into an eBook. Then publish it on the Amazon store using kdp.amazon.com. It’s best to keep the eBook free but remember to add your brand name when describing the product. Using such a citation can improve your backlink profile even though Amazon doesn’t allow links in the product description.
#17. Publish Original Research
Original research on your website can attract high-quality backlinks. Original research content is focused on surveys, case studies, business data. Make sure that your content is unique and hasn’t been published on other sites. Publishing original statistics and data can attract other sites to link back to that information.
#18. Donate
A quick and straightforward way of getting backlinks is donating to a nonprofit organization. Simply look for websites in your industry that accept donations. Donate the amount you want and write your website’s URL for linking. You can find these websites by searching on Google.
#19. Build Links Through Interviews
Interviews help you get quality links while building your brand. Many bloggers interview other bloggers and publish the interviews for their audience. So reach out to such bloggers through email and ask them to interview you. Make sure that your pitch is short but very impressive.
If they are willing to interview you, ensure that you link some of your posts to the interview answers. That can help you generate various links at once.
#20. Use Dofollow Social Media Sites
Search engines use “Nofollow” tags to ignore certain backlinks. Therefore, if a backlink has such a tag, Google will not consider it that much when ranking a website. Instead, it is seen as a nuisance and a general idea.
Such tags prevent spammers from several YouTube and Facebook accounts from creating backlinks. But other social media sites do not have these tags. That is where “Dofollow” tags come in. Such a link can pass the original site’s authority to your site in a process called link juice.
Getting “Dofollow” links can improve your domain rating and authority, which improves your ranking.
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#21. Blogger Reviews
Offering testimonials is a great way of generating backlinks. But, you can also generate backlinks from testimonials on your products or service. Search for product review bloggers and request them to review your product.
Now, here you should be creative and give the blogger compelling reasons why they should do that. Start by greeting them and complimenting their content. Then mention that you provide a product/service that matches their needs and you’d like to offer it for free. Then in return, ask them to review it.
If they like your pitch, they will get back to you. But remember that this method isn’t guaranteed as you can’t force a blogger to write a positive review.
#22. Publish Ultimate Guides
Ultimate guides can earn you quality backlinks and improve your ranking. That is because they contain a lot of valuable content on one page. And long-form content usually performs better in Google than short ones.
Plus, these guides cover the whole topic on one page. As such, people looking for information will use your guide as a trustworthy resource. They will also link it when writing content on that subject for their blog.
#23. Get Backlinks from Google Search Console Reports
You can find more backlink opportunities from Google Search Console. It’s a free tool that offers you data that you can use to rank better.
One data you can check is the Top linking sites report. This is a list of the sites which have linked to yours previously. Go through those links and check the content they loved from your website.
Now, as they have linked to your site before, chances are that they’re familiar with it. So reach out and ask them to provide another backlink.
#24. Simply Ask for a Backlink
This is the simplest way of getting other sites to link to your website. Do a Goggle search for websites and blogs that publish content in your industry. Then email the site owners or webmasters and request them to link to your content. Most of them will find your content valuable to link to their post.
#25. Social Networking Site Profile
Most social networking and bookmarking sites have a high page rank that flows into your account. Therefore, you can add your site’s URL in the about fields of these networking sites to help you get backlinks. Sites you can use include Instagram, Twitter, Facebook, YouTube, etc. Also, note that you can add a link to your website on your profile on most of these sites.
#26. Create Comprehensive Resources
Comprehensive resources can help attract other publishers’ attention and generate high-quality backlinks. Create checklists or glossaries and make them as detailed as possible. Other sites might find your resources worth linking to.
#27. Video Marketing
Marketers these days are using video marketing to earn high-quality backlinks and followers. People love videos as they can watch them and understand the information easily.
Start a YouTube channel for video marketing. Then make videos around performing posts on Google and upload them. When adding video descriptions on YouTube, make sure you include the links to your posts.
#28. Appear on Podcasts
Although an unconventional way, it can easily generate backlinks to your site. Most podcast hosts usually include a link to their interviewee’s website in the show notes. Therefore, if the host’s site is a high authority, you can get valuable backlinks for your website.
#29. Try the Moving Man Method
If a business is out, their site remains active online only that the content is removed, which means that the backlinks they used will still work. But they’ll take users to blank pages. Now, that is where you come in. Reach out to these sites and let them know that their link isn’t operating correctly anymore. Then ask them if they can use a resource on your site to replace such links.
#30. Branded Strategies and Techniques
Develop a unique strategy and name it. Make sure to include words like system, approach, blueprint, technique, method, etc., in the name. Then, publish it as part of your blog post, preferably a case study. When people reference that strategy, they will have something to link to.
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#31. List Your Website on Resource Pages
Authors use resource pages to create a list of resources and links to several products and services. Reach out to the author or site owner of a resource page and ask them to mention your site on their list.
#32. Press Release
Press release sites can generate high-quality backlinks as news sites pick up their content. As such, you can get more exposure and valuable backlinks from them. Ensure that your press releases have a newsworthy and catchy title to get many people to read them. Also, place a link that links back to your website in the content of the press release.
#33. Publish Content as a List
People love list content as it is easy to read and understand. Plus, one can read the format from their handheld devices or desktops. So, format your blog post or large resource as a list to attract more attention, leading to more links.
#34. Blogger Mention Links
Reach out to other bloggers whenever you publish a blog post on your site. Then ask them to link to your posts. However, for this to work, you have to follow the reciprocity rule. That means you comment on other blogs, share other people’s stuff on social media and link out to blog posts from other bloggers as well.
#35. Create Your Company’s Wikipedia Page
Wikipedia is among the most authoritative sites. Therefore, any Wikipedia link that comes to your website can be valuable. But to get a link from Wikipedia, you have to create your company’s page. Then, put links that direct readers to your site on this page.
#36. Help Hacked Sites
Hacked sites can be a great opportunity for backlinking. Search for these sites online and let the owner know about their hacked pages. Then provide a link that helps them find the hack quickly at their site builder or content management system’s backend. In return, ask them if they can pay you back by adding your link to their pages that rank high.
#37. Send Feeler Emails
Feeler emails increase conversions. These are messages you send without exactly asking for a link. If your audience is interested in what you have to say, you can then make a link pitch.
#38. Make Your Content Easy to Link
Make it easy for other publishers to link back to your website. That means using HTML-ready snippets where the publisher can copy and paste the link on their content.
#39. Submit Your Blog to Blog Aggregators
These are sites that post links from multiple blogs. Sign up on such a site and submit your website to it. You’ll then get a snippet of HTML code to put on your website. The aggregator uses this code to prove that you’re your website’s owner. Then, they will review your submission and add you to their list if everything is okay.
#40. Use Audio Files
Record yourself or another person reading your blog and post the file on the appropriate page. Many people digest information better when hearing it than when reading it. Also, upload these files to sites sharing audio to build more backlinks.
#41. Reclaim Image Links
Often websites include links to images used that direct readers to their sources. Sometimes, the links might be broken or lead to the wrong site. Use such opportunities to generate backlinks, especially if a site has used your graphic. Also, ensure that all your graphics on other websites have the right link to your site.