Copy My One Product – CPA Affiliate Marketing Strategy
If you’ve ever felt stuck in affiliate marketing, you’ve probably tried juggling multiple offers at once. Maybe you thought, “The more products I promote, the higher my chances of making money.” But that usually backfires. Instead of earning more, you spread yourself too thin, waste energy, and eventually give up.
“Becoming a jack of all trades is not going to make you a master of anything.”
Even Amazon — the largest online retailer today — didn’t start with “everything.” They started with one thing: books. Once that worked, they scaled into new categories.
And that’s exactly what this strategy is about. By creating a one product blog, you cut out the noise, simplify your work, and increase your odds of actually seeing results.
The Core Idea: What Is a One Product Blog?
A one product blog is a focused website built around a single product or a tight product category. Instead of trying to be the “Amazon of affiliate sites,” you double down on one offer and become the go-to source for it.
Every article, video, or piece of content supports the same product, making your message clear and consistent.
The speaker sums it up:
“One product, one focus, one consistent conversion path. That’s how these scale.”
One Product vs. Multi-Product Approach
Here’s a quick comparison to see why less is more in this case:
| Aspect | One Product Blog | Multi-Product Blog |
| Focus | Laser-focused on one product or category | Scattered across many unrelated products |
| Conversion Rate | High – every page pushes the same offer | Low – visitors get distracted by too many choices |
| SEO Strategy | Simple – all content builds topical authority | Difficult – content spread thin across niches |
| Traffic Retargeting | Efficient – all visitors interested in same solution | Wasteful – audience interests vary too much |
| Ease of Scaling | Easy – replicate model for new products | Hard – requires complex management |
| Beginner-Friendly | Yes – fewer moving parts | No – leads to overwhelm and confusion |
Takeaway: One product blogs remove distractions and build authority faster.
How to Choose the Right Product
Not every offer is worth building a blog around. Selling $9 trinkets on Amazon won’t pay the bills. Instead, you want products with high commissions, mass appeal, and problem-solving potential.
Criteria for Picking a Winning Product
- High Payouts: Aim for $40–$150 per sale/lead.
- Mass Appeal: Think safety products, gadgets, fitness tools, or services.
- Problem-Solving Nature: Urgent or widely relatable problems = higher conversions.
- Low Refund Risk: CPA offers are great since they’re pay-per-lead.
Real Examples From the Transcript
- Fire blankets → $54 commission
- Couples therapy leads → $150 per lead
- DoorDash driver signups → $56 per lead
- Fitness planner app → $40 per sale
- Financial advisor leads → $82 per lead
“Anytime that I can get paid more than the consumer pays, that’s a win.”
Building Your One Product Blog
This is where things get fun — and surprisingly simple.
- Homepage Essentials
Your homepage is your digital storefront. Keep it clean and focused:
- Benefit-driven headline (What problem does it solve?)
- Short product introduction (Clear and direct)
- Demo, video, or product images
- Strong call to action (Tell them exactly what to do)
The formula is simple:
“Here’s what I got. Here’s what it’s going to do for you. Here’s where to get it.”
- Supporting Pages
Add credibility and help answer questions:
- How it works
- Comparison vs alternatives
- FAQs
- Testimonials or case studies
- Usage guides or safety tips
- Blog Content Strategy
This is where you win traffic and authority. Create posts around different use cases, problems, and benefits of your product.
Example:
- For a reusable paper towel product → write about painting hacks, eco-friendly cleaning tips, restaurant cost savings.
- For a fitness app → write about HIIT workouts, home workouts, habit-tracking tips.
Each post should naturally lead readers back to the main product.
Driving Traffic to Your One Product Blog
Your site only works if people see it. Luckily, with a focused blog, traffic generation becomes easier.
Best Traffic Channels:
- SEO (Search Engine Optimization): Rank for buyer-intent keywords like “best fire blanket” or “HIIT workout planner.”
- YouTube/TikTok: Create short product demos, how-tos, or reviews.
- Pinterest: Great for lifestyle and home products.
- Facebook Ads: Excellent for retargeting people who visited your blog.
“You will get more action with a face video or audio video because you can tap into monetization.”
But faceless videos, infographics, or AI-generated slideshows can still work.
Scaling the One Product Model
Once you’ve nailed one blog, repeat the process. Build a portfolio of one-product sites that link together.
Scaling Steps:
- Perfect your first one product blog.
- Create a second blog around a related product.
- Connect them with an email list (cross-promote).
- Keep repeating until you have multiple income streams.
Example:
- Blog 1 → Reusable paper towels
- Blog 2 → Eco-friendly cleaning sprays
- Blog 3 → Air purifiers
Together, they form a mini eco-cleaning product empire.
Step-by-Step Implementation Checklist
Here’s a simple path you can follow:
- Pick your product – Look for high payout, problem-solving, mass appeal.
- Set up your blog – Use WordPress or any easy CMS.
- Build the homepage – Benefit headline + intro + demo + CTA.
- Add supporting pages – FAQs, comparisons, how-tos.
- Create blog content – Articles around problems your product solves.
- Drive traffic – SEO, YouTube/TikTok, Pinterest, retargeting ads.
- Collect emails – Build a list for long-term sales.
- Scale – Once it works, repeat with another product.
Tips From Marcus
Here are some of the most practical tips shared throughout the session:
- Focus on one thing:
“Every entrepreneur I’ve seen that has made a lot of money has the crazy ability to focus on one thing.”
- Pick offers that actually pay:
“Anytime that I can get paid more than the consumer pays, that’s a win.”
- Keep your site simple:
“Here’s what I got. Here’s what it’s going to do for you. Here’s where to get it.”
- Don’t overcomplicate the process:
“You don’t need 500 products to make serious money online. One product, one focus, one consistent conversion path.”
- Treat it like a business:
“The average person trying to make money online makes nothing. This is a business. We have to focus.”
Final Thoughts: Keep It Simple and Treat It Like a Business
It’s tempting to chase shiny objects and juggle dozens of offers. But the truth is, focus beats complexity every time.
“The average person trying to make money online makes nothing. This is a business. We have to focus.”
So instead of drowning in “info overload,” pick one product, build your blog, and stay consistent. Once it clicks, you’ll see how powerful — and simple — this strategy really is.
| Offer Description (Brand Name Removed) | CPA Payout | Estimated Consumer Cost (USD) |
|---|---|---|
| Driver acquisition (Delivery service) | $56.25 | N/A |
| Couples therapy online | $150.00 | N/A |
| Find financial advisor | $82.50 | N/A |
| Drone (general consumer product) | $80.00 | N/A |
| High-resolution aerial camera | $60.00 | N/A |
| NO2 supplement (health & wellness) | $60.00 | N/A |
| Phone plans (consumer cellular) | $60.00 | N/A |
| Credit builder (repair) | $52.50 | N/A |
| Home workout planner (Android, health/fitness) | $40.00 | Monthly: $14.99 / Weekly: $9.99 / Quarterly: $29.99 / Annual: $39.99 / Lifetime: $39.99 Apple+15Dogster+15Amazon+15TrustpilotReddit+6Walmart.com+6Google Play+6pixoneye.com+6HouseFresh+6Walmart.com+6pixoneye.com+15Tom’s Guide+15The Verge+15Verv+1Simplehuman+1The Home Depot+1verv.tenereteam.com+1 |
| Portable cooling device | $52.00 | ~$35/month (includes electricity over 3 years) Coolzy |
| Portable heater (home improvement) | $52.00 | N/A |
| Doorbell camera (consumer product) | $48.00 | Doorbell cameras range from ~$99.99 to $500+ SafeHome.org |
| Quick home offers (real estate) | $48.75 | N/A |
| Timeshare cancellation service | $50.00 | N/A |
| Air purifier (consumer product) | $45.00 | ~$159 for PuroAir HEPA model PuroAirAmazon |
| Bathroom renovation quote (home services) | $30.00 | N/A |
| Smartphone sanitizer (worldwide) | $40.00 | PhoneSoap 3: ~$67.95 (20% off from $84.95) PhoneSoap |
| Marketing & advertising services | $37.50 | N/A |
| Logo design services | $37.50 | N/A |
| Wearable stress reducer (consumer product) | $37.50 | N/A |
| Sleep products (e.g., grounding) | $33.75 | N/A |
| Freelance contract service | $32.00 | N/A |
| Snore reduction device (worldwide) | $32.00 | N/A |
| Lamp therapy device (US/CA) | $26.00 | N/A |
| AI job search service | $30.00 | N/A |
| Blue light glasses (consumer product) | $30.00 | N/A |
| AI video editor (worldwide) | $26.25 | N/A |
| Chef knife (consumer product, worldwide) | $27.00 | N/A |
| Vehicle history lookup (automotive quotes) | $28.00 | N/A |
| Free gadget trial (subscriptions) | $25.00 | N/A |
| Dashcam trial (subscription, US) | $25.00 | N/A |
| Bug repellent (US/CA) | $25.00 | N/A |
| Dog bark device (worldwide) | $24.00 | ~$39 based on one product listing pixoneye.com |
Great information.