Hey guys! Welcome back to the blog. Today, I’m diving into PLR (Private Label Rights) and how you can start making money online using these products. I’m passionate about this topic because it was one of the first ways I started making money online, and I’m excited to share my journey and strategies with you.
How to Make Money with PLR Products: The Complete Guide
In 2000, I was completely broke, but I took a chance and spent $67 on a membership site that gave me access to PLR articles I could resell. I’ll never forget the day I made my first sales. I was hanging out with family on July 4th, and when I got back home, I saw that I made three sales for $21!
Now, $21 might not sound like a lot, but the key is that I made this money while not working. My website generated sales on autopilot, and that’s when I realized the power of PLR and how anyone can set up a similar system to create passive income.
So, I’ll start explaining to you step-by-step how to achieve it:
What is Master Resell Rights?
Resell rights offer compelling opportunities for individuals looking to enter the online business world without creating their products. By acquiring licenses to sell products made by others, entrepreneurs can keep 100% of the profits from their sales.
Essentially, you’re buying the rights to a product (a book, video, course, template, etc.) and then selling it as your own. When you purchase a PLR product, you can access the content, a ready-made sales page, marketing materials, and more.
Types of PLR Products
Not all PLR products are created equal. There are different types of rights you can purchase depending on what you want to do:
Giveaway Rights (GR): You can give the product away for free, which is perfect for building your email list. For example, you could say, “Sign up for a free ebook on XYZ topic.”
Resell Rights (RR): You can resell the product as-is. Typically, this includes everything you need: a sales letter, graphics, and a download page. Just add your payment link, and you’re good to go.
Master Resell Rights (MRR): This is where things get interesting. With MRR, you can resell the product and the rights to others to resell the product. It’s like a chain of reselling rights and can be extremely profitable.
Each resell suitable offers unique advantages and potential drawbacks. Here’s a deeper dive into how these rights can be leveraged:
PROS AND CONS…
Resell Rights:
· Advantages: Simple to implement, allows for immediate sales and profit.
· Disadvantages: Limited to selling the product as-is, no additional revenue streams.
Master Resell Rights:
· Advantages: Master Resell Rights, on the other hand, present an opportunity to attract a specific group of customers- those looking for business opportunities. This can be a hopeful prospect for expanding your customer base and increasing sales.
· Disadvantages: Requires more marketing effort to sell the product and the resell rights.
Private Label Rights:
· Advantages: PLR, in contrast, offers a high level of customization, empowering you to differentiate your brand and potentially command higher profit margins. This can be a significant boost to your business strategy.
· Disadvantages: Modifying and rebranding the product requires effort, and if it is widely available, there is potential for increased competition.
Giveaway Rights:
· Advantages: Excellent for building an email list and generating leads, and can enhance brand reputation.
· Disadvantages: The product does not generate direct profit; it relies on follow-up marketing to convert leads into sales.
How Does Master Resell Rights Work?
PLR stands for Private Label Rights. Essentially, you’re buying the rights to a product (a book, video, course, template, etc.) and then selling it as your own. When you purchase a PLR product, you get access to the content, a ready-made sales page, marketing materials, and more.
Here’s how it works:
- Buy a PLR product – You pay for the rights to resell a product one time.
- Set up a sales page—PLR products usually come with a sales page template that you can customize and upload to your site.
- Add a checkout button – Use platforms like PayPal, ClickBank, or Stripe.
- Drive traffic to your site. When people buy, you keep all the money, minus transaction fees.
This simple process is how I generated my first sales online, and it can work for you, too.
Rules to Watch Out For with PLR
Before you start selling, make sure you understand the rules that come with your PLR product. These are a few common rules you’ll find:
- Can the product be packaged with others?
- Can you offer it as a bonus?
- Does it have a fixed price, or can you set it yourself?
- Can it be added to a membership site?
- Can you put your name on the product?
- Can you resell the rights?
Knowing these details will save you from headaches down the road.
How to make money with Master Resell Rights
Now that you have a product, how do you get sales? Here are a few strategies I recommend:
- SEO and Free Traffic: Create content around low-competition keywords related to your product. For example, if you have a PLR ebook on improving credit scores, you could write articles targeting keywords like “how to improve 580 credit score” or “730 credit score tips.”
- Forums: Participate in forums in your niche and provide valuable answers. When relevant, link to your product. For instance, if someone asks for credit advice, you can respond with a helpful tip and suggest your ebook for more details.
- Build a Mailing List: Offer a free version of your PLR product or a related resource to build a list. Once people join, send them targeted emails promoting your product.
- YouTube Videos: Create short videos teaching concepts related to your product. At the end of each video, direct viewers to your site to learn more.
- Paid Traffic: You can use pay-per-click advertising, but make sure the math works out. If your product is $7, you need clicks for less than 7 cents to break even.
- Affiliate Promotions: Since you own the product, you can recruit affiliates to promote it. Offer them a commission for every sale they make.
Avoiding the Pitfalls of PLR
While PLR is a great way to start making money, it does come with a few risks:
- Duplicate Content: Search engines won’t rank your site if everyone uses the same sales page and content. That’s why I recommend tweaking the product and making it your own.
- Low-Quality Products: Some PLR products are junk. Always review what you’re selling to ensure it’s something you’d want to put your name on.
Pro Tips for Maximizing Profits with PLR
Here are two of my top tips for really making PLR work for you:
- Create a PLR Membership Site: Many people are making a killing by selling access to PLR products. Set up a membership site where people pay a monthly fee to access new products. I know people making $50,000 to $70,000 a month doing this!
- Add Value to Your PLR: Don’t just sell it as-is. Add videos, tools, or worksheets. For example, if you have a credit repair book, create a video course to go with it. Or, create calculators to help users understand their finances. The more value you add, the higher you can price your product.
Here is a list of Resell Right Products:
- Private Label Rights (PLR)
- Master Resell Rights (MRR)
- Regular Resell Rights (RR)
- Giveaway Rights (GR)
- Unrestricted Private Label Rights (UPLR)
- Personal Use Rights (PUR)
- Source Code Rights (SCR)
- White Label Rights (WLR)
- Content Licensing Rights (CLR)
- Extended License Rights (ELR)
Master Resell Rights VS Affiliate Marketing:
And here I’m leaving you a list of ways to Make Money with Resell Rights Products:
- Direct Selling
- Create a Membership Site
- Upsell or Cross-Sell
- Offer as a Bonus
- Create a Digital Storefront
- Bundle with Other Products
- Use for List Building (Giveaways)
- Create an Online Course
- Turn into Physical Products
- Offer as a Service Package
- Use for Content Creation (Blog Posts, eBooks, etc.)
- Create a Paid Newsletter or Subscription
- Repurpose into Video Content or Tutorials
- Use for Personal Branding
- Create Limited-Time Offers or Special Deals
is a great way to get started with online sales, build a list, and even create a long-term business. Remember, it’s all about finding quality products, adding value, and targeting the right audience. If you do that, you can turn a small investment into a full-time income.