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THE POWER OF INFLUENCE

Key Insights on Internet Marketing Success

💡 CORE CONCEPT: INFLUENCE IS EVERYTHING

“Internet marketing is all broken down into influence. You are paid in direct proportion to either:

1. The amount of people you influence
2. The manner in which you influence them”

THE REALITY CHECK

• Less than 0.1% of people do what it takes to succeed
• People say they want to “be their own boss” but then ask “tell me exactly what to do”
• No one calls to tell you what to do each morning – you must decide for yourself
• Success requires taking personal responsibility for your actions and decisions

THE SKILL THAT MATTERS: INFLUENCE

• Not About Technology: Success isn’t about websites, design, web hosting, or autoresponders
• Words Matter: The right words on the right platform can transform results
  • Example: Magic business ad change from “Magic, Balloons, Comedy and Fun” to “Make Your Child’s Party Unforgettable” = 4× increase in bookings
• Medium Doesn’t Matter: Whether it’s:
  • Email marketing
  • Facebook/social media
  • YouTube
  • Pinterest/visual platforms
  • Search engine marketing

  The core skill remains the same: INFLUENCE

PAY ATTENTION

“So few people pay attention – that’s your number one skill”

• The internet tells you exactly what works – just look at what’s getting results
• Study what people search for (Google AdWords Planner)
• Analyze what gets engagement on social platforms
• Notice trends early (like solar eclipse glasses) and act on them

KNOW YOUR AUDIENCE

• The more you know about your visitors, the better
• Understand their search patterns, interests, and pain points
• Example: Finding “cost of braces” (low-competition keyword) instead of “dental insurance” (high-competition)
• People interpret messages how they want to – your job is to frame it so they interpret favorably

TAKE RISKS, TEST & TRY

• Everything worthwhile requires some risk
• It doesn’t cost much to test and try new approaches
• Failures aren’t permanent – they’re learning experiences
• Example: First ad cost $170 (major investment at the time) but returned $1000

MONEY MINDSET

• Many people have hangups and myths about money
• Money is just a measurement of what the community owes you vs. what you owe the community
• No one cares about your financial situation but you – this is liberating
• Focus on the practical steps to reach your income goals (e.g., $100k/year = $274/day)

ACTION FRAMEWORK

1. Set specific income goals
2. Break down to daily targets
3. Choose the right audience/niche
4. Learn to influence through the right words
5. Pay attention to results and adapt
6. Take consistent daily action

REMEMBER:

“It’s all about influence and you’ve got to realize how our society is. Our society, the Internet Society, wants things fast. We buy titles of books, we don’t buy pages.”

“If I lost everything, as I’ve done many times, if I was broke tomorrow, what would I do? I’d do the same thing I’m doing right now because it works.”

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