video test

🎯 Discovery & Creative Brief

Everything starts here. The production team works with you to nail down your business goals, target audience, key messages, brand guidelines, and reference videos that capture the desired style and tone.

The deliverable is a Creative Brief — a single document that aligns the entire team before any creative work begins. A weak brief is the #1 cause of expensive revisions later in production.

✍️ Scriptwriting

With the brief approved, the scriptwriter develops the voiceover script. For a 60–90 second explainer video, expect a script of 150–225 words — tight, punchy, and benefit-focused.

All stakeholders must approve the script before anything moves forward. Script changes after storyboarding or animation begin cost serious time and money.

🎬 Storyboarding

An illustrator creates rough panels that map out every scene — showing composition, on-screen action, and the corresponding line from the script. This is the visual blueprint of your entire video.

This is the most cost-effective stage to make changes. Revising a storyboard panel takes minutes; revising the same scene after animation can take hours.

🎨 Visual Design & Style Frames

The art director designs the full visual language: characters, color palette, typography, and background environments. The team produces 2–3 fully rendered “style frames” — polished illustrations of key scenes — for your approval.

Style frames are a critical checkpoint. What you approve here defines how the entire video will look.

🎙️ Voiceover Recording

A professional voice actor records the approved script. The choice of voice — tone, accent, pacing, gender — has an outsized impact on how viewers perceive your brand.

The approved recording becomes the timing guide for all animation that follows. Animators sync every visual to the rhythm and pacing of the narration.

⚡ Animation

The most time-intensive stage. Animators bring the storyboard to life — creating all motion, transitions, character movement, and visual effects synchronized to the voiceover.

For a 60–90 second video, expect this phase to take 2–4 weeks depending on style complexity. The team typically delivers a Work-In-Progress (WIP) preview for your feedback before final render.

🔊 Sound Design & Music

The sound designer layers in background music, sound effects, and final audio mixing. This stage is often underestimated — the right music can dramatically elevate the emotional impact of an otherwise average video.

✅ Final Review & Delivery

The completed video is delivered for final review. After any last minor adjustments, the video is exported in required formats — typically MP4 for web, plus any platform-specific cuts for social media.

Request source files (.AE project, layered assets) if you anticipate needing future edits. Getting them upfront is far cheaper than sourcing them later.