2017 Best Keyword Research Tools Tutorial — Which Keyword Research Planner is Best? — affiliatemarketingmc at YouTube.com
Some of you often ask, “Which ones do I need? Which ones work best? How do I navigate these keyword tools to get to the niche that will make me profit?”
Today we’re going to talk about keyword tools. We’ll show you which ones to use, how to use them, and how to start making money online in your niche.
We’ll be going over these keyword planners:
- Google Keyword Planner
- Bing Keyword Tool
Google Keyword Planner
Nine out of ten times, I resort to this keyword planner. This is a great tool because it gives you statistics. It tells you exactly how much traffic each word gets, how much people are paying, and more. When you normally research a keyword, you get a range of searches. For search marketers, that’s not good enough. You need to know the exact amount.
The way around this is to have an account with Google and have an ad running. If you have an account with an active ad and check the same keyword, it gives you a more accurate range. You can see how many times your keywords are searched per month on Google, what the competition is like, and how much Google thinks the bids should go for.
When you’re using this tool, remember that the suggested bid is just a suggestion. The lower the competition, the cheaper the traffic. To help you determine how much you should actually bid on a keyword, you can take the term and searching for it in Google yourself. This will tell you everything you need to know.
Bing Keyword Tool
This tool is similar to Google’s, but it shows you results from MSN, Bing, and Yahoo.
So if you’re only going to advertise on MSN (which you can do and be successful), you would use this tool to see what the search terms are like here. You can get suggestions for keywords and see the difference in traffic. This is important because the traffic will be different than what it would be using Google Keyword Planner.
This is a great tool to use if you’re a beginner and looking to get into pay-per-click marketing.
Word Tracker Tool
This tool pulls from a different group of search engines, but you can also toggle the Wordtracker tool to show Google, Amazon, and Youtube. It shows you the competition, the KEI (Keyword Effectiveness Index, which is basically the competition vs. the popularity), and the cost per click.
This is a lot like Wordtracker. It’s a little bit on the expensive side—if you don’t have a paid account, then the information for a keyword won’t show up, and it will be a pain. When you have an account, you can see the different types of words, different sub category words, different kinds of competition reports, related keywords, questions, and more. It’s easy to see everything at a glance.
You can also analyze your competitors if you search a URL. You can see how a word ranks for Youtube, Bing, Amazon, and the App Store, although this isn’t always so accurate.
Keyword Sniffer Tool
This is a tool I created that allows you to look at a lot of competition at once.
You can see competition, different search engines, and pay-per-click competition indirectly. You can see what ads are out there for a keyword, what advertisers are doing, how much they’re paying, what the ultimate search volume is, and more.
You can also see Google Trends, check domain names, affiliate programs, OfferVault affiliate programs, ClickBank affiliate programs, PDFs, documents, and more. It’s very easy.
Another feature of the Keyword Sniffer is the Click to Research button, where it will do research for you. You get 3 free a day. Then there’s an upgrade where you can do hundreds of keywords per day.
You will want to use this in conjunction with other tools.
This program is also included in my toolbar, which you can get at www.AffiliateMarketingDude.com.
Best Converting Affiliate Programs and CPA Offers** Make More Money With Your Traffic — affiliatemarketingmc at YouTube.com
How do you know which affiliate offers and programs are best for your site? Which ones are going to convert?
We’ll talk about how to find the best affiliate offers that will make the most money.
One of the main programs people use is Adsense, put out by Google, which pays you per click. You put the Adsense code on your site, and it makes a little box that automatically creates ads for the content of your site.
Another popular one is Clickbank. This is a network of people who have digital products like software, e-books, memberships, and subscriptions. They also have some physical products as well. This is an affiliate program where vendors set the amount you’ll get paid. You might get paid 75%, 50%, or even 5%.
A third popular program is Commission Junction. This is an affiliate network where a lot of people go. The offers could be pay-per-lead, pay-per-sale, pay-per-call, pay-per-download, etc. It’s a big network with lots of offers.
This type of internet marketing is called CPA marketing, or cost-per-acquisition. It’s where you get paid on a click, download, lead, sale, call, etc. You are paid for an action.
So how do you know which offer is best? The best type of affiliate offer or program for your site can’t be determined by the network, or by the CPA, or by the payout. In fact, it doesn’t matter how much the offer pays. It matters how well it is going to convert. You have to look at an affiliate offer and ask, based on your traffic, how well does this offer match the intent?
You might have people who are looking for ways to fix their toilet handle. You could send them a DIY toolbar, or get them to a plumber lead. That would match the intent.
You don’t want to look at the affiliate offer as much as you want to look at how it matches what your user wants to do. What is the offer promising the user? If the offer closely aligns with the intent of the user, you’ll get better EPCs (earnings per click) than anyone else.
Remember that traffic is not the same for every market. In some markets you’ll have a lot of traffic with little payout, and sometimes you’ll have a little traffic with lots of payout.
In some markets, there’s a lot of cheap traffic. For example, if you have a bunch of people looking up cat videos, you don’t know if they have a cat or want to take care of their cat, or if they just want to watch funny videos. So the best converting product might be a funny video toolbar.
In this example, you might get 1,000 visitors to your site, and you might get 30 to 100 people to download your toolbar. You might think those EPCS are terrible, but if you get paid $3 dollars a download, then that means you’re making $90 to $300.
There are people in huge markets that aren’t getting these kinds of numbers.
Another example is with Amazon’s affiliate program. Amazon pays you on every order you get. The percentages on Amazon are very low, usually less than 10%. But if you have something that will convert based on the intent of your market, then it will be pretty easy, because you’ll be able to get them to buy. And if they buy something very expensive, you’ll still make a lot of money. If you get the user to buy a $50,000 jacuzzi, and you make 10% percent, then you still make $5,000.
It’s all about the intent which leads to conversion. If you can match the offer to the intent, it doesn’t matter what the offer is. It only matters if it will pay you, and if it’s going to work for the user.
Everything in internet marketing comes down to the end user. If your visitor isn’t interested in your offer, nothing else is going to matter.
AffiliateMarketingDude.com has a list of offers you can use.
To learn more and get the course, go to http://SimpleSitesBonus.com
Amazon Affiliate Profits: Affiliate Programs for Beginners–$800 Commissions? – affiliatemarketingmc at YouTube.com
Here is how you can make some money with the Amazon affiliate program.
When you use the affiliate marketing program at Amazon, they pay you commission to get a sale. They give you a special link, and that link will track everything that people do. When you get the link, you want to make sure that you copy the link exactly. You also want to run it through a link cloaker or a subdomain.
When someone comes to your site looking for something, you’re going to provide them some information. They’ll see that you did your research. Remember, as an affiliate marketer, your job is to do the research.
On your page, you provide the content and then you provide a link. This will go to a specific product. People will go through your link, and if they purchase something, you’ll get commission.
Generally, commission on Amazon is very low. You’ll get a very small percentage, sometimes only one or two percent, or maybe up to four or eight percent. While the percentage is small, you can still do very well with an expensive product. For example, if you’re providing a link to an electric heater for a pool, this will cost customers anywhere from $3,000 to $10,000. Because Amazon is a trusted company, people aren’t afraid to spend a lot of money with them. So, if you make one sale on a $10,000 pool heater, you will make at least around $400.
The key to making this work is finding obscure, off-the-beaten-path niche markets. You want to be very careful about the words you use. You won’t go for words like “pool heater” because they’re competitive. You might go for words like “pool heater won’t” or something like that.
This example is just one of hundreds of thousands of opportunities. People are searching for things like this every day. They want answers. They want to know how stuff works.
Amazon is making around a quarter of a million dollars every minute. You just need a very small percentage of that to make a lot of money. It all depends on choosing the right keywords and being able to sell the products.
You sell the product by teaching customers about it. You teach people, help people make decisions, and then close the deal.
When you’re selling to people, you want to run the traffic through your own site. You could just send them directly to the link, but if they go to your site, they can keep going to your links and looking at your content. This will help you make more money because you’ll be able to cloak your own links, and you are now promoting yourself.
As an affiliate marketer, you are your own commodity. You are creating something of value. If you take all these people and send them directly to your link and hope they buy, and you never hear from them again, you are not creating something of value. If you create a site, you create the value. Now, you have a commodity, rather than just click flopping, which is buying low and selling high. You can make money that way, but this is the better way to go.
This is the difference between the deadbeat affiliates and the super affiliates.
As you work with Amazon, remember that it is a supplement. If you get 1,000 people to go to your site, and one percent buys, and you get 400 dollars in commission, that’s great. But you still have 999 people who are on your site that didn’t do anything. Perhaps you could send them somewhere as an affiliate, or do Adsense or Clickbank.
So, do you want to click flop without your own site and hope you get an Amazon check? Or do you want to do it with your own site, be your own boss, make your own money, and control the flow of traffic so you’re not wasting time and losing money?
To learn more, get the course at SimpleSitesBigProfits.com
Why Affiliate Marketing Doesn’t Work for You! Plus the Real Secret to Making Money Online — affiliatemarketingdudemc at YouTube.com
Why do people fail?
Lots of people read certain books thinking they’ll get that one big secret. We’re always looking for it, but we fail to look behind the scenes. Today we’ll talk about how you can get into affiliate marketing and internet marketing, and how you can make a fortune. But it has nothing to do with what you’ll find in those books.
We’re going to look at the business model that works time and time again—the one that will help you make money online starting right now.
“If you want to make money, you need a plan to get you where you want to go.”
The internet has a lot of traffic. Google alone has four million searches per minute. Other platforms—Twitter, Facebook, Amazon, Instagram—get a lot of traffic as well.
But if you look at the numbers, they’re making very little in terms of how many people actually use them.
Google makes around $20 billion a year. If you divide that by the number of searches they get, it’s actually a very low number. They make less than a penny per search.
What does that mean? It means there’s potential for this traffic to make a lot more money.
When most people start with affiliate marketing, they try a linear approach. They will send traffic directly to an affiliate link, which is known as direct linking. But often they convert a very small amount of people compared to how much traffic they have, and they lose money.
Another method people try is setting up a landing page. Sending users to a landing page with the sole purpose of selling affiliate offers is known as “arbitrage” or click flopping. On that landing page, they try to pre-sell the offer. But still, out of the visitors they get, very few actually end up going to the affiliate offer. So again, they don’t make any sales.
Why don’t these methods always work? Because they’re not looking behind the scenes.
Here’s the truth:
“Affiliate marketing is a numbers game. That’s all it is. If you don’t like numbers, pick a new business. Or start liking numbers.”
We want to look at a better model.
All this traffic is everywhere. Four million people are searching on google per minute. That’s a lot of people. So we ask ourselves, what are they searching for?
We have to find what’s known as a back door. Ninety-nine percent of affiliate marketers out there try to go for the obvious, and the obvious doesn’t work because it’s obvious. So the other big companies are doing it. And since they’re making all the money, you’re left in the dust and not making anything.
So we have to find a back door.
These back doors are what’s known as my trigger words. (If you haven’t seen my trigger word video, make sure you subscribe to my channel and watch it.)
To illustrate this, we’ll use an example.
In the mortgage market, people are paying Google $40 or more per click. That means when someone clicks, it costs the company $40. So there’s money there.
But as an affiliate marketer, instead of bidding on “mortgage”, you go for one of my trigger words. Let’s say that I bid on “minimum credit score for FHA”.
Think about this. Who do you know more about? The guy searching for “mortgage”? Or the guy searching for “minimum credit score for FHA”? A guy searching for “mortgage” could be looking for anything. But if a guy is searching for “minimum credit score for FHA”, then you already know something about him. The more you know about the customer, the better it is.
You can bid on these terms for less than 50 cents on Google. (This estimate comes from the current number of advertisers and the suggested bid.
But we can take this a step further.
You can think about the guy searching for “minimum credit score for FHA” and you can build a little blog or site. You can say, “Hey, I know you’re interested in this minimum credit score. I’ve put together a guide for you to get into FHA no matter how bad your score is. So I want you to put your name and email in the box.”
So you build a little guide. You go to Outsource, or you go to getwebsitecontent.com, or you buy an ebook about minimum credit scores. Or you create one yourself.
Once you do this, now you have something of value. And you have something that people will put in their name and email for.
You have to do the research. You have to help people out.
Now, if you get 100 of these people looking for minimum credit scores to come to your site, you tell that that they have to opt in to get the information. Of those 100 people, you’ll probably get 50 or more to fill out that form.
These 50 people now go into a database of leads. You can go and sell these leads to the companies paying $40, or you can take these leads and market other things to them.
You can now recycle these 50 clicks by providing more value in your mailing list. You can send them an email and say “Check this out—I just found out the rates are lower, and the credit score is even lower. Why don’t you go fill out this mortgage lead form?” (Which, by the way, gives you $120 every time someone fills it out.)
Now, let’s say you make a thank you page, and you put that form on there too. Of those 50 people that opt in and come to the thank you page, perhaps 1 or 2 of them will fill out this new mortgage lead form.
Right away, that is $200 that you’ve made. And you still have all those leads. Every time you send them an email, these people will click and go to new things (like your lead form) and make you money.
If you get 1 person to go and fill out that lead form every day, that’s another $120.
And if you get 50 leads a day, you get about 1,550 people on your mailing list at the end of the month. And you’re getting paid to do it!
“The secret is to find a back door and make the process a simple system that works for you, over and over and over.”
If you just get the traffic and send them to the offer, you won’t make a whole lot of money unless you do it really well. And even then, you’re subject to the offer dying out, or the traffic drying out,or other problems.
So, you have to look at this strategically, and think, how am I going to provide value to this market? How am I going to create something of value for these people?
Remember, you need to learn:
- How to direct traffic to things that make you money
- How to recycle your traffic by building a mailing list
- How to provide value based on what the visitor is searching for
This method will work very well if you do it the right way.
There is a lot of traffic out there, but most people are fighting for the obvious traffic.
“There are millions, if not billions, of searches available right now that the other marketers haven’t even begun to tap.”
If you want to learn this step by step, then get my course at SimpleSitesBonus.com.