What Sora 2 is

• AI-only social video network (TikTok-style feed).

• Generates up to ~10s videos with AI voiceover, visuals, and on-screen text from a single prompt.

• No manual editing (you can “remix,” but not upload your own VO or splice footage).

• Cameos: verified creators can allow their likeness/voice to appear in others’ AI videos (big virality lever + big ethics risk).

• Early rollout, traffic growing fast; discoverability via on-platform feed and early Google indexing.

Why it matters (business lens)

• Platform play aimed at on-platform monetization (MOP) similar to YouTube Partner / FB Reels.

• AI video market accelerating (generation, editing, analytics). Expect Sora 2 to capture share as the AI-first social network.

• Built-in distribution > faster testing loops than classic SEO/YouTube.

Current constraints & quirks

• ~10s cap makes messaging density critical (tight scripting/prompting).

• 50 videos/day (current limit mentioned).

• Text rendering can still struggle; timing sometimes cuts VO abruptly.

• Strictly AI—no user VO uploads (exceptions via Cameo).

• Can’t upload a still and “animate” it (unlike some competitors).

Ethical posture (creator stance)

• Stay ethical + decent: avoid scams, misrepresentation, or manipulative “AI slop.”

• Expect deepfake/consent issues around Cameos. Don’t enable/abuse likeness without clear permission.

• Use Sora to clarify and help (education, real utility), not just dopamine hits.

Monetization paths

1. On-platform monetization (future/likely): revenue share for views within Sora 2.

   • Pros: frictionless; payout native to views.

   • Cons: RPMs uncertain, often need massive views.

2. Off-platform capture (recommended now):

   • CTA in video → blog/landing page, newsletter, lead magnet, store, affiliate links.

   • Works best with topic authority series (e.g., “Mortgage 101” or “Survival Gardening Tips”).

3. Commerce tie-ins (today):

   • Short “product features” (not full reviews) for cookware, tools, beauty, home goods, etc.

   • Use transactional keywords (TikTok ranks for many; Sora likely to mirror) to ride Google short-video carousels.

4. Lead gen & high-ticket: finance (HELOC/cash-out refi explainer), real estate (local stats), SaaS demos → capture email, book calls.

Traffic strategy (dual path)

• On-platform: feed signals → watch time, rewatches, likes, comments, remixes, follows.

• Off-platform: plan for Google short-video visibility (titles/descriptions that align with search demand). The “TikTok effect” shows short-form social pages can rank for transactional terms; Sora 2 likely follows.

Algorithm insights (applicable to Sora 2)

• The feed optimizes for attention, not truth. Whatever gets consumed gets boosted.

• Personalization inputs may include in-Sora behavior + broader chat activity → hyper-targeted feeds.

• Boosters help jumpstart: press releases, embeds on site, newsletter pushes, cross-posting.

Use cases that worked in tests/demos

• Product features: stainless hand juicer; copper pan non-stick showcase.

• Local market snapshots: “Orlando housing — Oct 2025 quick stat.”

• Finance nuggets: “Cash-out refinance explained in 10s.”

• Glossary clips: mortgage terms; short definitions with a clean CTA.

Competitive landscape highlights

• TikTok: 1.5B+ users; massive Google ranking footprint for transactional terms; shops driving commerce.

• Sora 2: nascent but AI-only identity is a differentiator and may segregate “AI content” from mixed platforms.

Practical Playbook (do this)

1) Pick lanes (money first)

• Product-led: kitchen, cleaning, beauty, gadgets, home improvement.

• Info-led: mortgage/real estate, insurance, finance tips, local stats.

• Evergreen micro-series: “10s Tips” for a single niche (be the X person).

2) Prompting structure (10s format)

• Goal: 28–42 words VO (≈ 10s), 1 visual scene, 1 lower-third, 1 end-card.

• Template:

  • Instruction: “Generate a 10-second vertical video with clear VO. One scene. Add simple on-screen labels matching VO. End-card: ‘More tips at {domain}’.”

  • Facts/Hook: “Lead with the benefit or stat.”

  • CTA: short and typed.

• Example prompts:

  1. Product feature:
     “10-second vertical video. VO: ‘One squeeze, fresh vitamin-rich juice—no heat, no motor. Stainless hand juicer is simple, quiet, easy to clean.’ Show close-up press + pour. Label: ‘Fresh in 10s’. End-card ‘Juicer picks → {domain}’.”

  2. Local stat:
     “10-second vertical. VO: ‘Orlando median sale price ~$428K in Oct 2025—down 6% YoY and 12% from 2022 peak. Price cuts rising.’ Show map + subtle price tag markers. End-card: ‘Free buyer guide → {domain}’.”

  3. Finance glossary:
     “10-second vertical. VO: ‘Cash-out refi: replace your mortgage with a larger one and take the difference in cash—home is collateral.’ Show house → cash arrows. End-card: ‘Calculator → {domain}’.”

3) Series blueprint (1 week sprint)

• Day 1: Pick 1 money lane + 20 transactional micro-topics (from TikTok ranking analogs or your Ahrefs/SEMrush).

• Day 2–3: Script 20 VO lines (≤ 40 words each). Batch prompts.

• Day 3–4: Publish 20 clips; pin the best; A/B two hooks per topic.

• Day 5: Create companion posts (blog short, calculator, or offer page) for top 5 clips.

• Day 6: Boosters: press release round-up, embed on site, newsletter, republish to Shorts/Reels.

• Day 7: Analyze → double down on top 3 patterns.

4) Creative anatomy (per clip)

• Hook (0–1s): stat/benefit, big text (2–4 words).

• Core (2–8s): one idea; one visual action; one label.

• CTA (last 1–2s): URL or QR + plain ask (“Free guide → …”).

5) Measurement (minimum viable analytics)

• On-platform: views, 3-second retention, rewatches, likes/comment rate, follows/clip.

• Off-platform: clicks to site, email signups, add-to-carts, leads, EPC/RPM.

• Keepers rule: any clip with CTR to site ≥ 1% or view-to-lead ≥ 0.2% → expand into a 5-part micro-series.

Guardrails & Risk

• Disclosure/Compliance: #ad/#affiliate where applicable; avoid unverifiable claims (“I made $X…”).

• Cameos: use only with explicit opt-in; avoid reputational/brand risk.

• Accuracy: avoid hallucinated stats; if quoting numbers, source in your landing page (not necessary in the 10s clip).

• Brand over churn: build an asset (site/email) so you’re not hostage to RPM swings.

Repeatable Topic Mining (quick)

• Start with TikTok SERP wins for products/terms (e.g., “french tip nails,” “cast iron juicer,” “portable steamer,” “HELOC vs refi”).

• Map to Sora micro-clips: feature/benefit, micro how-to, quick stat, glossary term, “before/after” outcome.

• Prioritize intent: commercial/transactional > curiosity.

Swipe: 10 ready-to-use micro-ideas

1. “Solar panels: Homes sold for ~6.9% more — here’s why (10s).”

2. “HELOC vs Cash-Out: 1-line difference + when to use.”

3. “Hard-water towels: microfiber test → absorbency demo.”

4. “Non-stick copper pan: egg slide + 5-sec wipe.”

5. “GFCI outlet test: press, plug, reset (home safety).”

6. “HEPA vac vs standard: particle count quick compare.”

7. “Refi glossary: DTI explained in one sentence.”

8. “Survival gardening: 3 crops that thrive in heat.”

9. “Pressure washer tip sizes: which one for decks?”

10. “Credit utilization: keep under 30% — simple visual.”

Minimal Funnel (for each series)

• Clip → landing page (fast, mobile) with:

  • 3-bullet value + 1 lead magnet (“1-page cheat sheet” or calculator).

  • Product box (affiliate or your offer).

  • Email capture above the fold.

• Email day-0: send expanded guide + 3 best clips + tool links.

• Email day-3: “Top questions answered” + comparison chart.

• Retargeting: static image + 6-second cutdowns.