JSON Prompts Are the Future of Making Money With AI
If you’ve used AI tools like ChatGPT, you know the drill: type in a prompt like “Write me an article about plants” and get a decent but generic output. The problem? Everyone else is doing the same thing.
The result is AI junk content saturation — your feeds are filled with repetitive, low-quality posts no one engages with.
“We have reached AI junk content saturation… unless you’re using JSON prompting.”
What Makes JSON Prompts Different
So, what exactly is JSON prompting? JSON stands for JavaScript Object Notation, a structured way of organizing data. Instead of feeding the AI vague prompts, you give it data-rich instructions that tell it exactly how to respond.
Think of it this way:
- Regular prompts are like asking, “Cook me dinner.” You don’t know what you’ll get.
- JSON prompts are like giving a recipe: ingredients, steps, portions, and timing.
The result? Consistent, reliable, and usable output that you can scale into a business.
JSON Prompting vs. Regular Prompting
| Feature | Regular Prompting | JSON Prompting |
| Output Quality | Generic, inconsistent | Structured, predictable, consistent |
| Ease of Use | Simple but vague | Slightly technical but precise |
| Scalability | Hard to replicate results | Easy to reuse and tweak with variables |
| Business Application | Limited (content often needs heavy editing) | High (can be turned into tools, APIs, workflows) |
| Cost Efficiency | Expensive long prompts over time | Compact data = lower costs long-term |
The key benefit is control. Instead of AI guessing what you mean, you train it to think like a computer and follow your rules.
Why JSON Matters in Business
Everything is data. DNA, maps, even the internet itself are forms of data. Companies like Google and Microsoft spend billions on data centers because data is money when used correctly.
By learning JSON prompting, you tap into this principle. You’re no longer just generating content—you’re systematizing processes, which is the foundation of real online businesses.
“If I ever used AI to get a really good result, I would take that result and turn it into a JSON prompt so I can get that again.”
Real-World Applications of JSON Prompts
Here are just some ways you can use JSON prompts to grow or even start a business:
- Content Creation – Consistent blog posts, social media carousels, and email marketing campaigns.
- Webinars & Scripts – Break down successful webinar structures into reusable templates.
- API Tools – Build tools like logo generators, article writers, or ad copy creators.
- Automation – Customer service chatbots, influencer outreach scripts, or market research workflows.
- Niche Services – Sell ready-made JSON prompts to businesses as shortcuts.
For example is how to turn a webinar that made $14,000 into a JSON structure. With just a few tweaks (product name, price, niche), he could recreate winning webinars on demand.
The Bigger Picture: Thinking Like AI
The most important shift isn’t just technical—it’s mental. JSON prompts force you to think the way AI thinks: in data, rules, and systems.
That shift lets you:
- Save time and costs on AI usage.
- Build repeatable workflows.
- Create real business tools instead of throwaway content.
- Stay competitive in the AI-driven economy.
“In the age of AI, you got to understand this because that’s going to give you the leg up.”
Step-by-Step Guide: How to Create and Use JSON Prompts
If you’re new to JSON, it can look a little intimidating. But once you break it down, it’s just about organizing your instructions into a clear structure the AI can follow. Here’s how you can get started:
- Define Your Goal
Decide what you want the AI to do. For example: “Write a product description for an online store.”
- Break It Into Sections
Think like a computer. Split your request into specific parts such as:
- Title
- Features
- Benefits
- Call to Action
- Write Your JSON Structure
Format your instructions like this:
- Tell AI to Output in JSON
Always instruct the AI to return valid JSON only. Example:
“Output a JSON object with the following keys: title, features, benefits, and call to action.”
- Reuse and Repurpose
Once you’ve created a working JSON prompt:
- Swap out variables (e.g., product name, features, benefits).
- Apply it across different niches.
- Build a library of reusable prompts.
- Turn It Into a Business Asset
Use your JSON prompts to:
- Generate consistent blog posts.
- Build email campaign templates.
- Automate webinar scripts.
- Sell JSON prompt packs as shortcuts for other businesses.
“If I ever used AI to get a really good result, I would take that result and turn it into a JSON prompt so I can get that again.”
Tips From Marcus
Here are some powerful takeaways you can apply right away:
- Think in structure, not sentences
“A computer doesn’t think, ‘write me an article about elephants.’ It breaks it down into rules.”
Break your tasks into parts (intro, body, CTA) so AI follows clear steps.
- Save winning results as templates
“If I ever used AI to get a really good result, I would take that result and turn it into a JSON prompt so I can get that again.”
Don’t let a good output be a one-time thing. Capture it in JSON and reuse it.
- Enforce clean outputs
“Output valid JSON only. Provide a schema.”
Always tell AI to give results in proper JSON format to avoid messy, inconsistent text.
- Use arrays for multiple values
Arrays let you handle lists like features, benefits, or steps in a clean way. This keeps your outputs organized.
- Monetize your shortcuts
“Now I can sell them as shortcuts… me giving you my shortcut to getting this stuff with AI.”
Every working JSON prompt is an asset — reuse it, package it, or sell it.
Conclusion: Why JSON Prompts Are the Future
The age of typing random prompts and hoping for the best is over. AI is moving fast, and those who treat it like a toy will get left behind.
JSON prompting isn’t just a “hack” — it’s a shift in thinking. It forces you to move from messy, one-off outputs to structured, repeatable systems that can actually be turned into business models.
When you learn to think like a computer, you stop wasting time on inconsistent results and start creating:
- Repeatable workflows
- Reliable content pipelines
- Monetizable tools and services
And the best part? Once you build a strong JSON template, it works for you again and again — saving time, money, and giving you an edge over the thousands still stuck in “junk content land.”
“In the age of AI, you got to understand this because that’s going to give you the leg up.”
So if you’re serious about making money with AI, it’s time to stop playing with random prompts and start building structured systems with JSON. That’s where the future is.