How To Monetize A Blog Website + 10 Common Mistakes

10 Mistakes Small Bloggers Make
That Cost Them BIG Money

1. Not Paying Attention To The WHY
2. Being NON Aggressive With Your Ads
3. Ignoring The Natural Flow
4. Not Using The White Space
5. Forgetting About “Options”
6. Using Standard Banners And Ads
7. Killing The Progression
8. Selling From Your Heels
9. Letting Others Determine Your Click Value
10. Failing To Improve On Whats Already Working

 

We’re going to go over some tactics and some tricks that you can use to monetize your blog and Websites, whether you’re a new blogger and just starting out or whether you’ve been blogging a while and you’re already getting traffic.

These tips are going to help you get out of low income purgatory and monetize your blog the right way.

So many bloggers out there are making so little money on their traffic that it’s not even funny. And this is one of the things that I can’t stand the most is to see someone actually get traffic and not be able to refine it and make money.

Now we see across the board from the research that I’ve done, the average bloggers making like less than 2 cents per visitor, which is really nothing. That means that in order to make ten thousand dollars a month, you need a heck of a lot of visitors to do that. And a lot of people can’t really do that. A lot of people can’t make that. So what we’re gonna do is we’re going to talk about the differences and how I’ve made money with my blogs.

This is across all niches. I’ve done niches from anything from mortgages to smiley faces to Bible verses to literally anything. And so I’ve gone out there and I’ve really, really looked at these. Now, some of the examples you’re going to see was for like Bible verses traffic. Now with the Bible verses traffic, I’ve actually gone out there and I’ve made a lot of money with it.

Now, you can see the example up here of the Bible niche where I went through and I was able to make twenty five cents per click over twenty two cents per click on average from Bible versus traffic. Now the reason I put this up there is because Bible verse traffic is like one of the cheapest non converting traffics you can have out there. It’s traffic where people get millions of visitors a month and make pennies on the dollar.

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So I wanted to show you that in this example I was able to average about twenty five twenty two to twenty five cents a click. Another junk traffic niche that I went into was lottery numbers. Right. People were looking up, you know how what are the latest lottery numbers for Mega Millions and Powerball and all these things. And I was able to set up a site and you can see here we were averaging 12 cents per click on the affiliate offer.

And from that site, we got ninety nine percent of the visitors to visit the offer. And those are the things that you’re going to learn here, because so many people aren’t making enough off of their affiliate offers. And secondly, they’re not getting enough traffic to those affiliate offers so they can’t make the money in the first place. So you guys can see I’ve made money in lots of niches from, you know, funny layouts to funny smiley faces to Bibles, to making money, to Web hosting all kinds of stuff.

Not Paying Attention To The WHY

A lot of people have blogs. A lot of people get traffic, but they don’t really focus on why people are coming to their site.

This is something that you need to do at the keyword level and at the entry page level.

What I do is I look at my reports, I see where people are coming from, I see what words I rank for and I see people coming to my site.

Now those people coming to your site are usually clicking on a link on the search engine if you’re doing search engine optimization or free traffic or something like that.

Now, what we need to do is we need to pay attention to the why.

If someone is coming to my site and I find out, you know, a hundred people a day are coming from something like how to invest a hundred dollars on the Internet, then I need to structure my content differently based on that new information of where the traffic is coming from.

I also need to look at it and say, well, if someone is searching for a keyword and clicking on my site, why is it that they want to look at my site?

What is the ultimate goal that they’re after?

If they’re looking for ways to start a free blog, maybe I can pitch them on getting paid web hosting or something.

If they’re looking for ways to increase traffic to their mailing list, maybe I can get him into a course about mailing lists.

If I’m in something where I’m doing Bible verses and I have like all of a sudden my post about Bible verses about depression traffic goes crazy…

Maybe I could put the Bible toolbar that pays two dollars and fifty cents a download.

Or I could put them into like a depression recovery program or something like that.

Or maybe i get traffic from people who are looking for how to break up with someone.

And maybe I can get him into a dating book or a dating service or something like that.

And we really need to look at the why the people are coming to our site, because that’s going to be the pivotal moment of how you make your money.

And you’ve got to look at it, look at the stats, see what people are doing.

And a lot of times they get keywords that they didn’t intend on getting.

I was looking at a blog recently by two popular YouTubeers and they had this blog about like animals and stuff and they were getting traffic for like snakes and things like that.

And it was like, OK, well, you’re not able to make money on the snake thing because you’re just, you know, pitching whatever generic product to your whole blog.

But what if you refine that exact post and you were like, hey, if you found this snake in your yard or you’re worried about the snake in your yard, maybe you should call Terminex and get pest control or something like that.

So you need to really refine on it. And this is the top mistake that I see people making is they don’t pay attention to why their visitors are there in the first place.

You got to pay attention to the why. If you don’t pay attention to the why, you’re going to wonder why am I not making money?

Being NON Aggressive With Your Ads

A lot of people like dance around and they they sell from their heels and they waffle it when it comes to their ads.

They just throw up whatever banner ad they they hope for the best.

And they’re not really looking at the why and saying, how can I take my content and lead it into the ad?

How can I make ads that are aggressive?

If I’m talking about like ways to invest 100 dollars, maybe there’s a good ad I could do that’s like, hey, sign up for this investment account or check out this book on how to invest.

Or maybe if I’m doing like the snake thing, hey, these snakes are commonly found in these areas intThe United States, if you live in these areas, make sure you click this button and and get pest control or something like that.

Very important to look at or being aggressive with.

Obviously do stuff. That’s true. And make sure you don’t make any outlandish claims.

But you can still be aggressive with your ads where you’re putting them front and center and you’re getting the attention to the ads.

Because after all, our job as bloggers isn’t just to share content with the world.

The world doesn’t need more content.

Google doesn’t need more content.

You’re doing this as a business to make money.

So you’ve got to be aggressive with your ads and you got to put things out there.

Tell people what you want them to do like, hey, if you want this result, click this. If you want to get rid of these snakes in your yard. Call this number if you want to do this. Download this guide.

So number two is being non aggressive with ads. You have to be aggressive with your ads. Otherwise, it’s not going to work. Now, a lot of bloggers out there are teaching a passive non aggressive method. And because of that, they’re not making that much money. And I see it all the time. You’ve got to be aggressive with what you want to make money with and you’ve got to put it front and center.

Ignoring The Natural Flow

Now, what do I mean by the natural?

Well, years ago in magazines and things, they would have something called an advertorial.

Now, years ago, you didn’t have to write advertorial on the top of it.

And if you get any magazine, you’re going to see these. And in the magazine, they would write an article that was about a certain product or about a certain result. So if you were in like Woman magazine, you might have like, you know, housewife loses 100 pounds. While doing yoga or something like that. And then there’s like a story and at the end of the story there’s a call to an action maybe like fill out this form to get the free diet book or whatever it is.

Now that would be natural because they are monetizing the article.

The reason it works is because a person is there to read the magazine.

They didn’t get the magazine for the ads.

They got the magazine so that they can learn about whatever the magazine promised.

Now, if you go into that magazine and if you write an article that looks like content, that looks like something they’re going to consume, that hooks them in with their headline and teaches them something, then that’s a natural way to go about it.

Some other natural things you can do is by looking at how people search the Internet.

If you’re talking about mortgage rates or something like that and you have a big box that says put your zip code to find cheap mortgage rates in your area. That would be a natural thing, I guess. Yeah, obviously I’d put a zip code in because, you know, mortgage rates in Florida are different than mortgage rates in Montana or whatever.

We’ve got to focus some other things you can do, like on the Bible Web site and the lottery Web site, as I have a little dropdown box.

That was a dropdown that said, you know, get the read the Bible in a year, read the Bible in a month, read the Bible in 90 days.

And it had little plans that they can use. Right. Very natural.

It’s something that naturally they would look at and be like, yeah, that’s cool.

A lot of times what people do is they go against the natural and they just stick banner ads up and they wonder why their stuff doesn’t convert and wonder why they cannot monetize their blogs and websites.

And the reason doesn’t convert is because it’s not natural.

And it looks like an ad.

A lot of people look at ads and they’re like, hey, I don’t I don’t want to look in an ad, but those same people would read content.

So you’ve got to structure it the right way and you’ve got to be natural with what people are looking at.

You got to be natural with what people really want and why they’re there and the way that they they search.

Obviously, if you’re on a site about like how do I convert a PDF to a word, doc, maybe you have a big box that says, you know, drag your file in here and convert it or maybe a browse button that says upload your file here or maybe you’re going into other things.

Now, this example that I did was on my tattoo Web site. I had a tattoo Web site, made money with a click bank affiliate program and some other programs and also the Tattoo Johnny affiliate program.

These people are here because they want to search tattoos.

They don’t want to buy any book.

They don’t want to buy junk.

They they just want to find a tattoo design.

And so I said to myself, what if I go through and I actually put pictures of the main tattoo. So I did the Google Research. I looked up the main tattoos, flower heart, you know, star cross, the main tattoos. And I put some images of the tattoos and I said, click these to find more images.

And then I led to the affiliate program, which had the various things and they can download them. And I was able to get a lot of sales and our numbers stopped the tar out of the other competitors in the market. The other competitors were not making money because they weren’t being natural. They won’t weren’t focusing on what it is that the customer wanted. And if you focus and you think about it from your visitors eyes, you know, you got to look at it and be like, well, why would someone come here in the first place?

They don’t want to read an article about tattoos. They just want to like find the tattoos.

So if I list them, some other things you can do to be natural is have other links.

If I’m talking about tattoos, maybe I could say the most popular tattoos for hearts, the most popular tattoos for motorcycles, the most popular tattoos for, you know, women, men, animals, different things like that.

This is like what you see on Google when you search for something on Google and you scroll to the bottom and it says other people search for this same stuff and they have a list of other things. And those get a lot of traffic because what it’s doing is it’s getting inside the mind of the visitor.

And what we want to do is we want to get inside the visitors mind and understand why they’re there and what they’re naturally going to do next. I want to do what’s called predictive marketing. How can I predict what the person is going to want or do next if I get someone coming in on my dining site? Maybe I say, hey, do you want to lose 10 pounds, 100 pounds or whatever?

That would be a natural progression.

Not Using The White Space

Let’s say you have a site about how to take care of a baby or what to do the first month after you get your baby home or something.

The way that I look at it is there is because babies are a lot of money. I mean, I’ve had two and they cost a lot of money over the years.

And so we look at that, we’re like, OK, this market isn’t really hot for the bloggers. So there’s not a lot of money. So what we’ve got to do is we’ve got to look at it and say, well, where is the money?

Now, when we look at the white. Space when you have your ads. Notice how this ad takes good use of the white space. Right there, not filling every single square centimeter.

There’s not a bazillion banners, there’s not a million things to do.

It’s like, hey, if you want your baby’s first shoes to be made in metal, so you have a keepsake. This is what it looks like. OK, so same kind of thing. I want you to imagine this now, knowing what I teach you, you could do a lot better than this.

Imagine you have your your site and it’s talking about the baby stuff and you know how to take care of a one year old and what to do if they throw fits and all this other stuff. And you’re like, hey, don’t miss this moment. Your baby shoes are adorable. You know, click here to get them copper plated and save this memory forever. You don’t want to forget, you know, that kind of thing.

And when you use the white space, you’ve got to really look at it.

You’ve got to make sure that your blog content has a lot of space on it. So it’s not overwhelming. So it’s not something people get, you know, headache looking at. It’s got to be something focused. It’s got to be something that really works. And it’s got to utilize that white space, use the spaces. Their space on the side is their space under the content, is their space in the content where there’d be a natural break.

Go through your content and say, hey, wait a minute here. I talk about the best ways to lower your mortgage rate. Maybe I could say, get a free credit report because credit scores are the best way to lower your rate. Maybe I can put apply here. They’re gonna run your credit once and a lot of people will compete for your loan or you look at it and you focus.

You’ve got to really look for where in your content this stuff’s going to work.

And you have to assume that the majority of the people are not reading every single word.

Let’s face it, most of your blogs are not cliffhangers.

If someone skimming this article, how can I get them to click on the things that are making me money?

Because after all, that’s why I made the blog in the first place.

So can I use that whitespace?

Is there a spot under an image where I could say, hey, click here to get this or click here for that? Very important.

You got to use that whitespace. If you don’t, then you’re going to be wasting them money you could be making.

Forgetting About “Options”

When you go into a restaurant and you look at a menu, are you thinking I might not want to eat here?

Are you sitting there and you’re like, oh, you might not want to eat here?

Or are you sitting there saying, do I want the burger or do I want the omelet?

Why are you deciding? Because there’s options.

Now, when you use options on your Web site, that is a very important thing to do.

Having options within your content.

Here’s five free reports you can download. Click the one you want.

Maybe have some some videos they can watch.

Maybe have some images that that give them options about different things that they can do.

And if you have those, that’s going to increase the amount of people that click on your affiliate links and your offers.

If you preface it where it’s like, hey, you know what? I know you’re looking for a baby stroller. Here’s the three best options. Number one, if you have twins. Number two, if you run. Number three, if it’s just for like going to the mall or something, you know, and you have the options there where you’re taking out the idea of do I want to buy a stroller?

And you’re now saying which stroller is right for you?

It’s very important to look at that because options are important.

If I was to come on here and say, you know, do you want to make a thousand dollars or ten thousand dollars a month?

Can you work an hour or five hours a day?

These kind of options really, really, really focus you in on what works.

They focus your visitor in. And I want you to remember something that I learned in rehab. I’m actually five and a half years sober now, almost six years sober. And in rehab, I learned something very important.

And they told me that the mind is like a lens and you get what you focus on.

Now, this is true. Your mind is like a lens and you get what you focus on. Why does Marcus seem like he knows a lot about marketing? Because he focuses his mind on marketing for a lot of time. Right. That that’s just the way it works.

Now, when you look at this, your customer and your visitors mind is like a lens as well. And options focus them on what you want to focus them on. Just last night, I was watching part of the Democratic debate before I got really tired because I had no sleep the night before. And I was watching the Democratic debate and I was watching how the news people like framed questions to set people up. And it’s it’s no strange thought that the news media doesn’t like Bernie Sanders, unfortunately, because I think he’s a good guy and that’s who’s got my vote.

But at any rate. The way that they frame the questions are very important.

They frame their questions in a way to say what they want to say in a biased way.

Is very important. I was even doing research on it before this call where they were doing screenshots of different polls and things and they have a poll and they’d be like, OK, you know, Biden’s at twenty five percent Burdens at Bernie’s at twenty four clear leader in the race Biden.

And then they do it again and they’re like, Bernie is at 24. Biden’s at twenty three.

No clear winner or something.

And it’s like the same exact info they’re just portraying a different. And I want you to realize that people’s mind is like a lens and there’s things that you can suddenly do to influence them.

It’s very, very important that you understand influence. You understand what makes people tick. You understand what makes people click and you understand what makes people do certain things. And when you understand that, you realize that you can help people in a good way, get what they want and you can make money in the process.

Just don’t do it like the news media where they’re completely biased just because they, you know, are biased for whoever pays their bills or whatever.

So we got to look at that and we’ve got to focus and we’ve got to say, how am I going to do this? And one of the best ways you could do that is by options and questions.

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