Walmart Affiliate Program
If you’re a website owner, content creator, or just someone looking to earn extra cash monetizing your online presence, you’ve probably considered getting into affiliate marketing. But where do you start? Well, one of the best options that not many people talk about is the Walmart Affiliate Program. Why? Walmart is a massive, trusted brand with a huge variety of products, making it one of the best programs for promoting products across countless categories and reaching a wide audience.
With Walmart, you’re not just promoting one type of product; you have access to thousands of items people buy daily. Whether it’s electronics, home goods, clothing, health products, or seasonal items, Walmart has everything. And when you pair that kind of product selection with Walmart’s reputation, it’s a powerful combination that can lead to higher conversions and, ultimately, more money in your pocket.
Today, I’m going to explain why the Walmart Affiliate Program is a hidden gem for marketers, how to get started, and, most importantly, how to maximize your earnings with a few simple but powerful strategies. Ready to get started? Let’s dive in!.
Walmart Affiliate Program PROS And CONS
PROS |
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Lots of Products To Choose From |
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Deep Linking Available And Encouraged |
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Brand Recognition And Higher Conversions |
CONS |
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Really Low Payout Percentages |
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Overwhelming For A Beginner |
Among the popular categories of products you can make a selection from to promote at your site are, for instance, hobbies and crafts, music, movies and books, jewelry and clothing, home improvement, Toddlers and baby items, and lastly, sports and fitness equipment. These are not all but just a few of the categories that are available to choose from. To better understand the other products available, you can browse through their online store at walmart.com.
Walmart Deep Linking: The Walmart affiliate program encourages you to deep-link to specific product pages for better conversions. So, instead of sending people to walmart.com to order, you would send them through your affiliate link to a specific page for a specific product or category.
Link Cloaking: Walmart allows you (as of this writing) to cloak your affiliate links… this is super important so you can have links on your site like mysite.com/air pump for air pumps rather than just sending them to a big ugly affiliate link… this is one thing that makes Walmart better than the Amazon affiliate program (however, amazon will do better for conversions).
Walmart Affiliate Commission Rates.
Walmart Affiliate Commissions Are Pretty Low… but conversions will be higher as they have a good pricing strategy and huge brand recognition.
Referral Fee Schedule
| Department | Baseline Offer |
|---|---|
| Baby | 4% |
| Beauty | 4% |
| Books | 1% |
| Business & Personal Checks | 18% |
| Clothing | 4% |
| Contact Lenses | 10% |
| Electronics | 1% |
| Gifts & Registry | 4% |
| Health | 4% |
| Home | 4% |
| Jewelry | 4% |
| Movies | 1% |
| Music | 1% |
| Patio & Garden | 4% |
| Photo | 1% |
| Sports & Outdoors | 4% |
| Toys | 4% |
| Video Games | 1% |
| All Others* | 4% |
Walmart’s affiliate program’s biggest competitor is Amazon. Amazon conversions will be higher as many people are ALWAYS logged into Amazon.
In this case, I would offer both options and list the prices and benefits of buying at either place.
KEEP IN MIND the referral cookie for both programs only lasts 24 hours.
This means your visitor needs to order within 24 hours of clicking your affiliate link, or you will not be paid.
THIS IS THE BIGGEST downside to these programs… the upside is you get paid for everything in their cart at the time of checkout.
The key is to get them to click early and often. List building is great for this.
You can also use various tools, such as downloads or PDFs, to get them to return to your content.
You will DEFINITELY want to take advantage of the DEEP links directly to the product you are reviewing or promoting.
How to get started with the Walmart affiliate program
(click here to sign up to be an affiliate) the affiliate program is run through Impact, so if you already have an Impact or Impact Radius account, you can use that.
You first need to go through the provided application process for this part. The required individual application details include your name, address, location, and website URL. During the application process, they will also ask for an individual’s traffic stats to determine whether you will make an excellent member of their team of affiliates. To join this program, you must also have a running website.
Start Your First Affiliate Website In 15 Minutes Click Here
Completing the application process takes just a few minutes. The team will take a few hours to approve you, and they usually do not have that much restriction.
You can immediately start making money once you have the affiliate login.
Tools for Website Owners
To ensure the easy selling of products on this platform, Walmart has provided its affiliates with different marketing tools to speed up the entire process. These tools help attract many visitors, which will, in turn, lead you to send more potential buyers to the Walmart website. These tools are;
Walmart SDK (API for running toolbars or other software)
This tool embeds different Walmart products into the site’s affiliates’ own. Right on your page, you will have an opportunity to display the Buy Now button, which means potential buyers of the products you advertise have a hassle-free experience. The button comes along with an affiliate link to ensure that any sales made through it are associated with your website.
This is a big thing among affiliates, as it makes it more comfortable to purchase products. Your conversion rate will be increased by ensuring that potential clients locate what they need quickly. What they are supposed to do is click the provided link, get onto the website, and look at their cart. So, a lot should be done to earn a commission.
Walmart Chrome Extension
This feature enables users to locate the best-selling products on this website quickly. For instance, if an affiliate sees popular products chipping in at any time, you can modify the content already in place or even come up with new ones to market them in the best way possible. You need to ensure the content provided revolves around the current trends at large. By this, the conversion rates will always be maintained at large.
Walmart Affiliate WordPress Plugin
WordPress is a popular platform for website builders worldwide. This feature has been specially designed for affiliates. It enables them to add their affiliate links to the content created in the most natural manner possible. After that, the links will be tagged automatically with the affiliate link you have, making content pushes more manageable.
This feature appears to be among the most efficient means of creating content on WordPress. The identification of products is automatic. Therefore, there is no need for a buyer to search for anything themselves. Based on particular keywords, the search for products is made simple.
Ways you can promote your Walmart affiliate links:
Your focus should be on how you will promote products after you have signed up for the Walmart affiliate program.
Below are some excellent ways you can promote your Walmart affiliate links
Use of product reviews
Product reviews are among the best ways to utilize these programs. To do this, consider creating a general structure for the selected product review so that pushing out content will become simple. The only thing you should focus on in the review you must create is implementing a unique and decent keyword.
The use of the right keywords will significantly help you with SEO. This means the possibility of ranking high on search engines is high here. If the content you post appears on the first page of search engines, then it is likely there will be more leads that will be generated to the products you are advertising, and in the end, you will earn a lot of commission for the excellent job done.
Email marketing
This is also another effective means of marketing products to clients. What is required here is having an email list with at least a hundred subscribers. You will prove to be running a goldmine business if you can attract high-quality customers and have them subscribe to your list.
After that, carefully tie the products you’re promoting into the email. By this, inserting an affiliate link becomes easier. An affiliate should identify only the products that the email list you have will likely be interested in investing in. At the same time, you can consider linking people to the review you have created in case other people need information about the product first.
By this, you’re assured that interested parties won’t have to use Google to find information about the product, so they purchase from other sites. At the same time, reading it from your website will drive in more traffic and thus generate revenue.
Social media platforms
These platforms are now stapled strategies for marketing to all website owners and businesses. It will take you little time to boost your reviews by creating different blogs that carry information about the products you’re promoting. From this, you’re assured of making a few sales if you do everything the right way possible. Social media platforms are an affordable way to employ when marketing products you have too large audiences.
But then, you should remember that Walmart doesn’t make its operations through social media platforms. All you should do is link the product review you’re promoting on your site and try your best to drive traffic to their website.
Is the Walmart Affiliate Program worth the effort?
YES… but only if you have the right traffic for specific products you cannot find elsewhere… this is a lot like the amazon program where the earnings per click will be pretty low… so i would use this as a supplemental income source and rely on other programs for bigger payouts and commissions… you can learn more about this in my video