Free WordPress Squeeze Page Plugin And List Building Tutorial — affiliatemarketingmc at Youtube.com
A lot of marketers rely on WordPress’s basic blog structure for their sites. They use themes, posts, pages, and ads, but they have no specific goal in mind. So they’re hoping that people will see their content, like it, and eventually join their newsletter, mailing list, or whatever it may be.
But as direct response marketers, our goal is to get as many people as possible into our sales funnel. That’s the purpose of the pages of our blog.
Today we’ll look at the basic structure of how a blog should look, using the lead squeeze page model to build out a marketing funnel. We want to structure our blog differently and take control of the way it looks.
Anatomy of Your Blog: The Header, Menu, and Footer
Your blog will have some kind of theme. At the top of the blog, that theme will either have an image header or it won’t (usually without works better). If it has an image header, then under that you have the menu going across the page that shows the other pages on your site. Since the pages are the first thing your visitors are going to see, we want to make them look like links rather than buttons. These links should be related to your keywords, something your market may be interested in (and perhaps will click on). You should only have 3 – 5 pages maximum.
“The pages on your blog have one specific task: To bond with your visitors and get them to opt in.”
For example, if your market was “How to Lose Weight”, your links might say “Lose Weight”, “Exercise”, “Eating Right”, “Simple Workout Plan”, or something like that.
At the very bottom of the page is the footer. This is where you put your about, contact, copyright, disclaimers, and other types of information.
Anatomy of Your Blog: The Content
Like the links to your other pages, the content should be designed to get visitors to enter their information into your opt-in box (more on that soon). You take the content on your page and make it teaser content. The images and messages are enticing–if there’s a video next to the opt-in box, then in the video you can tell people to opt-in if they like what they saw. If there’s a post with images, then you can use arrows pointing to the opt-in box.
Anatomy of Your Blog: The Opt-in Box
Instead of the regular WordPress sidebar, we want to get people to join our mailing list. Unless they do that, we can’t market to them continuously—we just have to hope that they come back to our site, which doesn’t always happen. So, we have an opt-in box. This section contains teaser copy, bullet points of your offer, and name and email boxes which link to your autoresponder (the plugin we use does this with Aweber).
One of the most important parts of this section is the bait. What’s the reason that someone will put in their name and email? If you simply tell your visitors to sign up for something, such as a newsletter, that doesn’t quite work unless you have a huge blog. And even then, the conversion rates are lower than the should be. So you want to focus on what you can offer them in exchange for their information.
If you don’t have strong opt-in bait, you can look at bait from your affiliate programs. A lot of times people skip over the benefits added in an affiliate program, but these can be very good bonuses for your list. The key is to borrow the juicy bait that these affiliate programs have. It can be some benefit of a product, or maybe a great video with a link. It doesn’t have to just be a free report, a re-sell rights product, or even something you own. It can, quite literally, be anything on the internet.
When you use these affiliate benefits as opt-in bait, you can boost your conversion rate on the offer by showing users how to get it. You want to start getting into the habit of doing the research for the people.
How to Get the Opt-In Box
The other sections of your blog already come with your site, and you can get the opt-in box by getting the Squeeze Blogs plugin at SqueezeBlogs.com. You just install the plugin, and on your WordPress dashboard, find the plugin on the sidebar. Select the plugin to see different tabs for creating exactly what you want on your site and where you want it. There is a video on the plugin that will teach you how to use it. In the plugin you will give your Aweber listname (if you have one), your teaser copy, and your bullet points. If you’re using another autoresponder, then you use the HTML code rather than the auto set up.
For more information, go to SimpleSitesBigProfits.com.
Direct Response Marketing Secrets for Affiliate Marketers, Plus Sales Tips from Tommy — affiliatemarketingmc at YouTube.com
Over 80% of businesses fail within their first year.
What is the difference between a successful business and a non-successful business?
When it comes to business, there are two ways of thinking:
- Leading with the product.
- Leading with the sale.
Leading with the Product
“My product is great!”
Many people think they should lead with the product. They think that if the product or offer is good, then that’s all they need and it will carry them every step of the way. But that’s not always true.
The problem is, people don’t actually care how good the product is. They want to know the result it’s going to get them and the way it’s going to make them feel.
“Everyone in life is tuned into channel WIIFM: What’s in it for me?”
So instead, we lead with the sale.
Leading with the Sale
“My product with do _____ for you!”
With this way of thinking, we follow four steps:
- Inform your visitors. Let them know what you’re selling.
- Anticipate objections. When considering offers, consumers will have objections. You can learn about your market’s objections by reading forums, comments on blogs, talking in groups, and just asking them. A successful marketer looks at the number one objection and answers it.
- Point out what the product will do for them. Beat down objections by just being real about your offer.
- Close the deal by asking for action. Ask your consumers to click, buy, subscribe, something.
You might think, “I’m an affiliate marketer. I don’t sell anything.”
Wrong! You do sell. If you’re an affiliate marketer, every time you get a click, a download, someone to fill out a form on your site, or even someone to buy something, you are selling.
These are called mini sales.
(Every time I tell you to give my video a like, subscribe to my channel, click the bell to get notifications, or even go to my website, I’m doing a mini sale.)
Every little sale that adds up in consumers’ brains will make it easier for you to do the big sale.
Remember: “What’s in it for me?”
These steps don’t always have to be in order, but just make sure you are always asking for the action. Whether it’s getting them to click, buy, download, optin to your list, subscribe to your channel—whatever it is, you’re asking for the sale.
You can’t close a sale you never ask for.
For more information, visit SimpleSitesBonus.com
Make $300 a Day? Affiliate Marketing is Flippin’ Easy! Learn the Truth Here — affiliatemarketingmc at YouTube.com
Did you know? Right now:
- People are running banner ads directly to ClickBank offers and making $300 a day or more?
- People are setting up simple images on Pinterest sending people to affiliate offers and making $300 a day or more?
- People are giving away toolbars for free and making $300 a day or more?
And they’re making a killing! So let’s talk about how to do it.
Some people use direct linking, where you take your traffic source and send them directly to an affiliate offer. This is easy, and a lot of people do it, but they lose touch with the sales process.
If you’re promoting something on ClickBank (perhaps it’s “how to lose weight fast”) and you have a bunch of people who want to get ripped, then you just missed a lot of people. Their sales copy is about this specific topic, so you won’t be able to sell to those people.
So instead, you intersect them with a landing page.
People go from your traffic source, then to your landing page, and that page sends them to the affiliate offer.
Direct linking: traffic source –> affiliate offer (okay)
With a landing page: traffic source –> landing page –> affiliate offer (great!)
“Having a landing page allows you to cut through the crap and give users what they want.”
Why is this good? Because now you own the traffic.
Instead of sending people directly to the affiliate offer and hoping that the affiliate closes the deal (and losing most of your traffic), you’re capturing them, working on the sales process and making things better. You’re taking the traffic, customizing them, learning about them in a really simple way, sending them the offer, making money, and improving over time.
You find affiliate offers and you focus on your traffic source, and on key words that people search for. Then you just make your site about the key word.
The whole reason affiliate marketing works is because affiliate companies want your traffic. Instead of just giving it to them and hoping they do the job of closing, we intersect them with a landing page. Your landing page is designed to pre-sell them into other offers.
If you don’t know how to make a landing page, subscribe to my channel and I’ll show you.
You can also go to LandingPageDude.com.
Starting somewhere is going to get you results. Once you get results you can grow, and you’ll come back to us to learn more.
Whatever you do, get started somewhere.
For more information, visit AffiliateMarketingDude.com
Simple WordPress Tutorial: WordPress Dashboard — affiliatemarketingmc at YouTube.com
This tutorial explains the WordPress Dashboard that you should have after you’ve installed WordPress on your hub site. (click here if you need a hub site)
In the navigation bar in your browser, enter your site’s URL. Then enter “/wp-admin”
This should look like www.yourdomain.com/wp-admin
This will take you to the WordPress login.
Enter your username and password, and click Log In.
Now we’re on the main WordPress Dashboard.
Here is a rundown of each of the tabs on the Dashboard:
Home: Where we are now – your main login screen.
Updates: Shows you all the updates that are available for your site.
Jetpack: A plugin that comes pre-installed with most installations.
Posts: Add and manage your posts here.
Media: Where all your files are stored–PDFs, video files, audio files, images, etc.
- Click Library if you want to see what’s in your library and add it to a post or page.
- Click Add New if you want to add new media.
Pages: A lot like posts, but they are in a different directory and have different settings.
Comments: See pending comments, delete comments, approve comments, etc.
Marketplace: Go here to get plugins and themes.
Appearance: Here you can edit your theme, customize your blog, create your widgets, create your menus, add additional them files, check your theme options, and also edit your themes.
Plugins: Go here to install plugins to make your blog perform in different ways. You can upload them from your computer if you have them downloaded, or get them from the WordPress directory. You can also edit plugins, but be careful if you are still a beginner.
Users: Allows you to control, edit, delete, or add various users and allow them to post, comment, etc.
Tools: Goes through various tools you can put on your WordPress.
- General: allows you to control your site title, tagline, URLS, email address, timing, etc.
- Writing: configures way your writing shows up
- Reading: shows which way your blog will be aligned, what you want your first page to show – posts or static, how many blog pages to show, syndication options, article feeds, and search engine visibility
- Discussion: lets you control the way that people interact
- Media: manage your media (like the Media button above).
- Permalinks: show the structure of your URL – whether you want it to say the post name, number, etc.
WP Super Cashe: Makes your blog run faster.
The tabs you’ll be using the most are posts and pages. This is where you want to go when you add new content to your blog.
For more information, visit www.AffiliateMarketingDude.com.
Adwords, Adsense, and the Content Network — affiliatemarketingmc at YouTube.com
Adwords: A program that was developed by Google where you can bid on a search term and get traffic.
When people type a search term into Google, there are paid advertisements that come up. If you are using Adwords with this search term, then you are paying per click for traffic from this keyword to go to your site. You only pay if someone clicks on it.
People get nervous with paid traffic, and they’re always afraid they’ll lose money. There’s always a chance that this will happen, but remember that you control everything. If you want to only pay 1 cent per click, or 5 cents, or 10 cents, or a dollar, you can.
You can also put a cap on it. For instance, you might only want to bid 5 dollars a day or 10 dollars a day. When you reach that limit, the ad shuts off and the ad starts over again the next day. You can also pause it and change it as you go along. It’s very flexible. You just have to pay attention.
Adsense: A program where you put ads on your sites, and you are paid per click for these ads.
If you have the Adsense program running on your site, it generates ads automatically based on the content of your site. Google pays you a portion of what the advertisers are paying them per click.
For example, if the advertisers are paying a dollar per click, I might get paid 50 or 60 cents per clip, depending on the rate.
You get a code from Adsense and plug it into your site.
You can log in and see how many clicks you get and how much money you make.
Content Network (also called the Display Network): You bid on Google, and you also bid on Google’s partner sites. This is all done by either keyword or domain name.
Content Network traffic is always cheaper than actual search traffic.
Most of the traffic that Google gets is from other websites.
When you go to Google and search for something, and you click on a paid ad, a lot of them have Adsense on them.
Adwords: You pay Google for traffic.
Adsense: Google pays you for clicks that you generate.
Content Network: You pay Google for traffic via other websites.
For more information, visit www.AffiliateMarketingDude.com.