About T​his live coaching class

Keyword Masterclass

YES THERE WILL BE A RECORDING FOR EVERYONE WHO ORDERS THIS CLASS AND CANNOT MAKE IT LIVE
Objective of the webinar

II. Basics of Keyword Research (30 minutes)What are keywords?
Importance of targeting the right keywords
Short-tail vs. long-tail keywords

User intent: informational, navigational, transactional, and commercial investigation queries

III. Traditional Keyword Research Methods (30 minutes)Brainstorming initial keyword ideas
Analyzing competitors for keyword insights
Using Google Autocomplete and "Searches related to" for keyword ideas
Importance of considering user intent and matching content types
IV. Introduction to Keyword Research Tools (45 minutes)Overview of popular keyword research toolsGoogle Keyword Planner
Ubersuggest
SEMrush
Ahrefs
other tools and free tools

Demonstrations: Basic functionalities of select tools
Comparison: Features, strengths, and weaknesses

V. Advanced Keyword Research Techniques (30 minutes)Using Google Trends for seasonal keyword insights
Keyword clustering and topic modeling
Analyzing keyword gaps in competitors
Understanding and leveraging keyword difficulty

VI. The Role of AI in Keyword Research (45 minutes)Brief introduction to AI and its capabilities
AI-powered keyword research tools:Clearscope
MarketMuse
SurferSEO

Demonstrations: How AI tools generate and analyze keyword data
Benefits of AI in keyword research:Predicting keyword performance
Analyzing vast amounts of data
Offering content optimization suggestions

VII. Unique Ways to Use Keyword Tools (30 minutes)Identifying content gaps in your niche
Forecasting emerging trends in your industry
Analyzing keyword performance over time
Monitoring competitors' keyword strategies

VIII. Costs and Budgeting for Keyword Tools (30 minutes)Overview of pricing models for popular tools
Free vs. paid tools: Pros and cons
Budgeting tips for startups and small businesses
Making the most out of free trials and freemium versions

IX. Best Practices and Tips (20 minutes)Staying updated with algorithm changes
Focusing on user intent rather than just volume
Importance of continuously monitoring and updating keyword lists
Consideration of voice search and semantic search trends

X. Q&A Session (20 minutes)Addressing participant questions
Offering additional resources for learning

XI. Conclusion and Takeaways (5 minutes)Recap of the main points discussed
Encouraging attendees to take action and implement learnings