Do Not Buy Trademark Domains

Do not register, buy, use, or promote domain names that include someone else’s trademark,
brand name, company name, product name, or anything that could confuse people into thinking
you are officially connected with another business.

Avoid domains using brand names, misspellings of brand names, famous company names,
or terms that could create confusion with an existing business.

No Site Reputation Abuse

Do not use domains, websites, subdomains, expired domains, redirects, or third-party publishing
platforms to manipulate search engines, mislead visitors, or take advantage of another site’s
authority in a deceptive way.

No Spam, Junk, or Fake Value

• Do not create spam pages, fake reviews, copied content, scraped content, or thin junk sites.
• Do not use misleading claims, fake urgency, fake endorsements, or deceptive redirects.
• Do not build sites just to trick search engines or visitors.
• Do not impersonate companies, creators, influencers, brands, or official organizations.

Build Real, Helpful Websites

The ethical way to use domains is to create useful websites, helpful tools, honest reviews,
original content, clear disclosures, and pages that actually help people make better decisions.

Be clear about who you are, how your site makes money, and whether you may earn commissions
from links, leads, ads, or recommendations.

Final Reminder

This training is for education only. It is not legal advice. If you are unsure whether a domain,
brand, keyword, or website strategy is safe, speak with a qualified attorney before moving forward.